Senior Director, Marketing

WellSky

Sr. Director, Marketing overseeing marketing strategy, messaging, and lead generation for WellSky's healthcare solutions.

Posted 5/27/2026full-timeOverland Park • Kansas • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

marketing programsdemand generationemail marketingsocial campaignswebinar campaignspaid advertisingdata-driven approachKPI monitoringcontent productiongo-to market launch

Soft Skills

team managementcollaborationcross-functional partnershipstrategic thinkingcommunicationproblem-solvingleadershipadaptabilitytime managementcreativity

Tools & Technologies

marketing dashboardssales pipelinepresentation softwarewebinar platformsemail campaign toolsanalytics toolsCRM systemsproject management softwarecontent management systemsadvertising platforms

Certifications & Qualifications

Bachelor's degreemarketing certificationsproject management certificationsdigital marketing certificationsdata analytics certificationssales enablement certificationscontent marketing certificationsleadership certificationsstrategic management certificationsadvertising certifications

Industry Keywords

marketing strategyrevenue goalsclient successsales enablementsolution launchesretention campaignsstrategic partnershipscampaign executionmarket analysisperformance metrics

About the role

Key responsibilities & impact

Oversee and manage a team of marketing strategists responsible for: Overseeing marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
Supporting new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
Actively monitoring the marketing and sales pipeline dashboards and metrics.
Managing creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events.
Collaborating with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting.
Serving as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals.
Manage interactions with strategic partners on the delivery of marketing programs.
Produce high quality scalable content, including presentations, FAQs, videos, data sheets, webinars, talk tracks and playbooks for use by the sales organization and partners.
Take a data-driven approach to campaign strategy focusing investment on the most impactful outcomes and specific KPIs.
Own the marketing functions of a go-to market launch plan including production of sales and marketing assets, working cross-functionally across departments on launch readiness, as well as the delivery of marketing programs inclusive of webinars, email campaigns, in app messaging, and other channels.
Perform other job duties as assigned.

Requirements

What you’ll need

Bachelor’s degree or equivalent work experience
At least 10-12 years’ relevant work experience
At least 5-6 years’ relevant management work experience
Ability to travel up to 20% based on business needs
Willing to work additional hours or irregular hours as needed
Must work in accordance with applicable security policies and procedures to safeguard company and client information
Must be able to sit and view a computer screen for extended periods of time

Benefits

Comp & perks

Excellent medical with Rx, dental, and vision benefits
Mental Health support through EAP
Generous paid time off, plus 13 paid holidays
100% vested 401(K) retirement plans
Educational assistance up to $2500 per year