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About the role
Key responsibilities & impact- Oversee and manage a team of marketing strategists responsible for: Overseeing marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
- Supporting new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
- Actively monitoring the marketing and sales pipeline dashboards and metrics.
- Managing creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events.
- Collaborating with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting.
- Serving as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals.
- Manage interactions with strategic partners on the delivery of marketing programs.
- Produce high quality scalable content, including presentations, FAQs, videos, data sheets, webinars, talk tracks and playbooks for use by the sales organization and partners.
- Take a data-driven approach to campaign strategy focusing investment on the most impactful outcomes and specific KPIs.
- Own the marketing functions of a go-to market launch plan including production of sales and marketing assets, working cross-functionally across departments on launch readiness, as well as the delivery of marketing programs inclusive of webinars, email campaigns, in app messaging, and other channels.
- Perform other job duties as assigned.
Requirements
What you’ll need- Bachelor’s degree or equivalent work experience
- At least 10-12 years’ relevant work experience
- At least 5-6 years’ relevant management work experience
- Ability to travel up to 20% based on business needs
- Willing to work additional hours or irregular hours as needed
- Must work in accordance with applicable security policies and procedures to safeguard company and client information
- Must be able to sit and view a computer screen for extended periods of time
Benefits
Comp & perks- Excellent medical with Rx, dental, and vision benefits
- Mental Health support through EAP
- Generous paid time off, plus 13 paid holidays
- 100% vested 401(K) retirement plans
- Educational assistance up to $2500 per year
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing programsdemand generationemail marketingsocial campaignswebinar campaignspaid advertisingdata-driven approachKPI monitoringcontent productiongo-to market launch
Soft Skills
team managementcollaborationcross-functional partnershipstrategic thinkingcommunicationproblem-solvingleadershipadaptabilitytime managementcreativity
Certifications
Bachelor's degreemarketing certificationsproject management certificationsdigital marketing certificationsdata analytics certificationssales enablement certificationscontent marketing certificationsleadership certificationsstrategic management certificationsadvertising certifications