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About the role
Key responsibilities & impact- Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team
- Support new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals
- Actively monitor the marketing and sales pipeline dashboards and metrics
- Manage creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events
- Collaborate with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting
- Serve as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals
- Create and evolve high-impact messaging and content across collateral, white papers, blog posts, presentations and outbound talk tracks, ensuring clarity, consistency and conversion effectiveness
- Understand the competitive landscape, serve as a subject matter expert and go-to resource, offer outside-of-the-box ideas, and adapt approaches for key market segments
- Perform other job duties as assigned
Requirements
What you’ll need- Bachelor’s degree or equivalent work experience
- At least 4-6 years’ relevant work experience
- Hands-on use of Marketo or another marketing automation platform
- Experience marketing to payers, risk-bearing entities and ambulatory organizations
- Understanding of the transitions of care space or healthcare tech space
- Working knowledge of Salesforce or a similar CRM
- Content development and writing experience, such as webinars, white papers, or blogs
- Basic understanding of sales organization dynamics and pipeline generation tactics
- Ability to travel up to 20% based on business needs
- Willing to work additional hours or irregular hours as needed
Benefits
Comp & perks- Excellent medical with Rx, dental, and vision benefits
- Mental Health support through EAP
- Generous paid time off, plus 13 paid holidays
- 100% vested 401(K) retirement plans
- Educational assistance up to $2500 per year
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing automationcontent developmentemail marketingdemand generationpaid advertisingpipeline generationcampaign executiondata analysiscopywritingstrategic planning
Soft Skills
collaborationcommunicationcreativityproblem-solvingadaptabilitytime managementleadershipstrategic thinkingattention to detailcross-functional teamwork