Lead Credit Card Acquisitions Analyst

Wells Fargo

Lead Business Analyst at Wells Fargo influencing credit card acquisition strategy across segments. Collaborate with decision sciences, underwriting, finance, and legal for profitable growth.

Posted 8/1/2026full-timeWilmington • North Carolina, Texas • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading complex profit and loss initiatives related to Credit Card products, with a strong focus on data-driven decision-making and strategic collaboration across marketing, finance, and risk domains. Proven ability to mentor analysts and drive innovative solutions to enhance customer engagement and product performance.

Highest-signal resume keywords

Credit Card Acquisition StrategyData Modeling and AnalysisSAS, SQL, Python, RBusiness Case DevelopmentRisk Strategy and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business AnalysisProduct StrategyMarketing StrategyCredit Risk AnalysisPerformance Measurement

Soft Skills

Strong CommunicationMentoring and CoachingProblem Solving

Tools & Technologies

SASSQLPythonR

Industry Keywords

Consumer LendingBankingFintechPaymentsFinancial Services

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Lead complex, multi-faceted profit and loss (P&L) initiatives related to Credit Card product and customer performance, marketing strategy, requiring advanced knowledge and expertise, while demonstrating end-to-end ownership through ideation, design, execution, and measurement
Develop, drive, and influence comprehensive, decision-ready business cases with a strong focus on competitor approaches spanning multiple domains including marketing acquisition, product strategy, and credit risk, to enhance the customer value proposition and experience
Identify, design, and lead innovative solutions to complex product variability and customer growth business problems based on data modeling, using hypothesis-driven approaches, and ensuring rigor in scenarios and sensitivities in positioning and performance
Drive analysis through advanced models and test plans; define decision metrics, guardrails, and measurement standards ensuring product and marketing strategies are responsive to macro-economic conditions
Monitor post-launch performance and assess risks and impacts to profit and loss, customer experience, and risk posture, identifying course corrections based on results
Strategically collaborate with and guide leaders and stakeholders through portfolio trade-offs, sequencing, and prioritization decisions across marketing acquisition, finance, analytics, credit risk.
Mentor and coach less experienced analysts on structured problem solving and decision rigor

Requirements

What you’ll need

5+ years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Develop prescreening strategies across different customer segments and different products to increase pre-screen offers for our credit cards in Branch.
Experience developing and executing credit card acquisition, growth, or customer engagement strategies within consumer lending, banking, fintech, payments, or financial services environment.
Analytical background with the ability to interpret complex data, identify trends, challenge assumptions, and translate insights into clear business recommendations.
Working knowledge of credit card economics, portfolio performance, acquisition channels, customer segmentation, risk strategy, profitability, or offer optimization.
Experience using tools such as SAS, SQL, Python, R, or similar analytical platforms to evaluate performance, build models, conduct testing, or support strategic decision-making.
Proven ability to lead complex initiatives from ideation through execution, measurement, and post-launch performance monitoring.
Experience designing or evaluating test plans, performance guardrails, measurement frameworks, or scenario analyses to support marketing, product, or acquisition strategies.
Experience operating in a fast-paced, high-pressure environment with shifting priorities, high visibility, and accountability for measurable business results.
Strong communication skills with the ability to simplify complex data and strategy for both technical and non-technical audiences.

Benefits

Comp & perks

robust benefits
competitive compensation
work-life balance and well-being programs