Lead Product Manager – Credit Card Acquisition Strategy

Wells Fargo

Lead Product Manager shaping the strategic direction of Wells Fargo's credit card acquisition. Drive growth, optimize strategies, and deliver customer-centric solutions in consumer lending.

Posted 7/14/2026full-timeWilmington • North Carolina, Texas • 🇺🇸 United StatesSenior💰 $119,000 - $206,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing acquisition strategies and optimizing portfolio growth through data-driven insights and cross-functional collaboration. Proficient in analyzing customer behavior and presenting actionable recommendations to senior leadership.

Highest-signal resume keywords

Acquisition Strategy DevelopmentCredit Card AcquisitionSQL ProficiencyPerformance MarketingConsumer Lending Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign Performance EvaluationBusiness Case DevelopmentProfitability AnalysisSegmentation ApproachesTesting Framework DesignMarket ResearchCompetitive IntelligenceAcquisition AnalyticsPortfolio Optimization

Soft Skills

Cross-Functional LeadershipEffective CommunicationStakeholder InfluenceAnalytical ThinkingResults Orientation

Industry Keywords

Financial ServicesConsumer BankingCredit RiskLending FrameworksRegulatory Requirements

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive Acquisition Strategy
Develop acquisition strategies across direct mail, email, and digital marketing channels.
Define audience targeting, offer strategy, segmentation approaches, and campaign priorities.
Identify opportunities to improve acquisition efficiency, response rates, and customer profitability.
Leverage Data to Influence Decisions
Analyze customer behavior, campaign performance, and portfolio trends.
Build data-driven recommendations that influence business strategy and marketing investments.
Develop business cases, forecasts, profitability analyses, and executive-level insights.
Lead Cross-Functional Initiatives
Partner with Marketing, Analytics, Risk, Product, Finance, Operations, Compliance, and Legal teams.
Influence campaign direction and prioritization across multiple stakeholders.
Lead initiatives from concept through execution and performance evaluation.
Optimize Portfolio Growth
Evaluate acquisition channel performance and customer lifetime value.
Monitor portfolio health and identify growth opportunities.
Design testing frameworks that improve targeting, offer effectiveness, and acquisition outcomes.
Communicate with Impact
Present findings and recommendations to senior leadership.
Create clear executive-level communications and performance reporting.
Translate complex analysis into actionable business decisions.

Requirements

What you’ll need

5+ years of Product Management, product development, strategic planning, process management, change delivery experience
Credit card acquisition, portfolio management, or growth strategy
Experience in Consumer lending products such as credit cards, personal loans, auto lending, or unsecured lending
Marketing strategy, acquisition analytics, and/or portfolio optimization
Financial services consulting with exposure to consumer banking or lending
Performance marketing across direct mail, email, digital, or paid media channels
Market research, competitive intelligence, and growth strategy development
Strong SQL, analytical, and data interpretation skills
Experience developing executive presentations and business recommendations
Understanding of credit risk, lending frameworks, and regulatory requirements
Proven ability to deliver results in complex, matrixed organizations

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement