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Paid Digital Acquisitions Director – Branded Credit Cards
Wells FargoLeading Paid Digital Acquisitions as a Product Management Director at Wells Fargo. Driving growth across paid digital marketing channels for the Branded Credit Card business.
Posted 7/7/2026full-timeWilmington • North Carolina, Texas • 🇺🇸 United StatesLead💰 $185,000 - $300,000 per yearWebsite
About the role
Key responsibilities & impact- Define and execute the strategy, vision, and roadmap for paid digital acquisition channels
- Lead development of customer-led acquisition journeys across paid digital channels
- Own performance across primary paid channels (e.g., search, social, programmatic, affiliates)
- Own and manage third-party agency relationships and contracts
- Drive in-channel offer strategy and creative testing
- Lead digital conversion optimization efforts, including landing experiences
- Develop and evaluate paid channel investment scenarios
- Partner with broader marketing teams to support mid-funnel awareness strategies
- Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities
- Collaborate with cross-functional teams to ensure alignment with risk frameworks
- Influence senior stakeholders through clear, data-driven insights
- Lead and develop a high-performing, growing team
- Set priorities, allocate resources, and ensure delivery against strategic objectives
- Foster a culture of innovation, accountability, and continuous optimization
- Build strong partnerships across Marketing, Analytics, Credit, and Product
- Build frameworks for complex decision making
Requirements
What you’ll need- 10+ years of Product Management or leadership experience
- 4+ years of management or leadership experience
- Extensive credit card and consumer lending experience, preferably with multiple leading credit card issuers
- Previous General Manager experience with P&L accountability within credit card businesses
- Prior experience in credit card lending roles spanning multiple aspects of lending and credit risk
- Prior experience in roles leading launches or implementation of new products or capabilities
- Prior experience in data science or analytics roles involving projects with data infrastructure
- Deep experience developing and executing full-funnel acquisition strategies
- Exceptional analytical skills and expertise in credit, product, and marketing data analysis
- Exceptional strategic and conceptual thinking skills
- Outstanding problem-solving and decision-making skills
- A demonstrated focus on leading, coaching, mentoring and guiding team member development
- Exposure to AI-enabled product capabilities and tools
- Exceptional communication and presentation skills
- Demonstrated ability to influence, collaborate, and build partnerships across all organizational levels
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Performance OptimizationCustomer Acquisition JourneysConversion OptimizationData-Driven InsightsStrategic ThinkingProblem-SolvingDecision-MakingProduct Launch ManagementCredit Risk AnalysisAI-Enabled Product Capabilities
Soft Skills
Exceptional CommunicationCollaborationMentoringInfluencing StakeholdersFostering Innovation