Digital Acquisitions Director

Wells Fargo

Paid Digital Acquisitions Director leading customer growth strategies across paid digital channels at Wells Fargo. Overseeing team collaboration with marketing, analytics, and product departments to optimize acquisition efforts.

Posted 6/17/2026full-timeWilmington • North Carolina, Texas • 🇺🇸 United StatesLead💰 $185,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage
Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion
Own performance across primary paid channels (e.g., search, social, programmatic, affiliates), optimizing spend allocation and channel mix
Own & manage 3rd party / agency relationships and contracts in support of business outcomes
Drive in-channel offer strategy and creative testing, continuously improving engagement, conversion rates, and customer quality
Lead digital conversion optimization efforts, including landing experiences, funnel performance, and test-and-learn frameworks
Develop and evaluate paid channel investment scenarios, optimizing for growth, efficiency, and ROI under varying market conditions
Partner with broader marketing teams to support mid-funnel awareness strategies, ensuring alignment between brand, consideration, and acquisition efforts
Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities across the funnel
Collaborate with cross-functional teams (Credit, Risk, Finance, Product, Tech) to ensure alignment with risk frameworks, regulatory requirements, and financial objectives
Influence senior stakeholders through clear, data-driven insights and executive-level storytelling
Lead and develop a high-performing, growing team, including management of people leaders and individual contributors
Set priorities, allocate resources, and ensure delivery against strategic objectives and performance targets
Foster a culture of innovation, accountability, and continuous optimization across paid digital channels
Build strong partnerships across Marketing, Analytics, Credit, and Product to drive integrated acquisition strategies
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Requirements

What you’ll need

10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Deep experience managing paid digital acquisition channels and optimizing marketing performance
Proven ability to develop and execute full-funnel acquisition strategies
Strong analytical skills with demonstrated experience using data to drive decision-making
Experience influencing and partnering with senior leadership stakeholders

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital acquisition strategycustomer-led acquisition journeysperformance optimizationconversion optimizationdata analyticsfunnel performancecreative testingROI optimizationagile methodologydecision-making frameworks

Soft Skills

leadershipinfluencing stakeholdersteam developmentstrategic prioritizationresource allocationstorytellinginnovationaccountabilitycollaborationcommunication