Senior Lead Digital Product Manager – Content Assembly Agent

Wells Fargo

Senior Lead Digital Product Manager leading the Content Assembly Agent within Wells Fargo’s marketing ecosystem. Overseeing marketing content assembly and collaborating with cross-functional teams on AI-driven solutions.

Posted 5/28/2026full-timeCharlotte • Arizona, North Carolina, Texas • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Assembly

About the role

Key responsibilities & impact

Lead the product vision and roadmap for the Content Assembly Agent
Act as a marketing content subject-matter expert, guiding product decisions and prioritization
Define and prioritize the agent backlog, translating marketing strategy into actionable items
Collaborate with engineering, AI/ML, analytics, and design teams to deliver capabilities
Ensure enterprise-grade reliability, observability, and quality through SLAs and testing
Embed Responsible AI and governance controls
Drive continuous discovery and feedback loops with campaign managers and marketing operations teams

Requirements

What you’ll need

7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Demonstrated experience translating marketing content and operational needs into detailed requirements and acceptance criteria.
Hands-on familiarity with marketing content and campaign workflows, including offers, disclosures, creative assets, and personalization.
Working knowledge of Generative AI concepts, including LLMs and agent-based architectures.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital product managementmarketing content translationacceptance criteria developmentGenerative AILLMsagent-based architecturescampaign workflowspersonalizationquality assuranceSLA management

Soft Skills

leadershipcollaborationcommunicationstrategic thinkingprioritizationproblem-solvingfeedback managementsubject-matter expertisecontinuous discoverygovernance