Senior Test Design and Campaign Planning Consultant, Data Science

Wells Fargo

Senior Test Design and Campaign Planning Consultant responsible for marketing testing strategies and campaign optimizations at Wells Fargo. Collaborating with stakeholders to improve marketing performance.

Posted 5/22/2026full-timeCharlotte • North Carolina, Ohio • 🇺🇸 United StatesSenior💰 $119,000 - $187,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
Evaluate key marketing levers for future optimization
Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
Support the monthly forecasting process, estimating future performance based on historical data
Ensure adherence to compliance and legal regulations and policies on all projects managed
Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership

Requirements

What you’ll need

4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
1+ years of previous marketing campaign analytics experience or marketing forecast experience
Strong analytical skills, with experience using data and insights to inform marketing decisions
Experience in statistical testing and forecasting
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Experience with large production data sets
Proficiency in SQL, Python / R, and other programming languages, along with Excel

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data sciencestatistical techniquesexperimental designmarketing campaign analyticsforecastinganalytical skillsproject managementSQLPythonR

Soft Skills

strategic engagementcommunicationadvisory skillsorganizational skillsability to manage multiple projectsmeeting tight deadlines

Certifications

Master's degreequantitative discipline