Paid Media Lead
Wells Fargo
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
Visit company websiteExplore more
Salary
💰 $100,000 - $196,000 per year
Job Level
About the role
- Cultivate relationships with the Line of Business marketers to understand their business requirements and evangelize testing new media solutions.
- Lead the Enterprise Brand Safety Program across all paid media channels with internal and external partners.
- Research new features and aspects of current solutions and evaluate them for Wells Fargo’s paid media business needs.
- Pressure testing current state solutions for future readiness for data loss and AI driven changes.
- Support the front-line activities for managing risk across third party advertising algorithms for paid media.
- Where applicable lead the internal third party contractual and risk responsibilities for vendors in scope.
- Support the risk and control activities associated with the Enterprise Paid Media functions.
- Support the enablement of paid media audiences for targeting.
- Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area.
- Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
- Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables.
- Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables.
- May lead projects, teams or serve as a peer mentor.
Requirements
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Experience in social media (Meta, TikTok, Snapchat, LinkedIn) and programmatic media buying platforms (Google DV360, Trade Desk, Amazon Yahoo)
- Experience in audience targeting platforms (Adobe Experience Platform, LiveRamp)
- Experience or proficiency in paid media brand safety and third-party verification partners (Integral Ad Science)
- Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketing operations/execution, digital product, technology, data management, and data science/modeling
- Ability to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote steps
- Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders
- Project management skills: strong organizational, multi-tasking, and prioritizing skills to drive marketing initiatives.
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital MarketingAudience TargetingProgrammatic Media BuyingBrand SafetyData ManagementRisk ManagementComplianceMarketing OperationsDigital PlatformsProject Management
Soft Skills
CollaborationCommunicationOrganizational SkillsMulti-taskingPrioritizationProblem SolvingLeadershipAdaptabilityStrategic ThinkingMentoring