Lead a team responsible for creating campaign lead lists and execution-ready audiences across Growth, Deepening, Business Banking, Digital Engagement, and other enterprise marketing use cases
Define priorities, capacity plans, and work allocation approaches that balance delivery speed, quality, and control rigor across team workflows
Oversee promotion history maintenance, list build readiness, and executional documentation to ensure outputs are complete, traceable, and ready for downstream handoff
Strengthen list QA practices and quality controls, including evidence trails, escalation paths, and routines that reduce defects and avoidable rework
Partner with Marketing, Risk and Controls, Standardization, Innovation, and Marketing Execution teams to improve intake quality, clarify dependencies, and strengthen execution readiness
Drive standardization in list-development methods, reusable targeting logic, documentation practices, and team operating routines to support greater consistency and scale
Build a high-performing team culture grounded in accountability, quality, collaboration, and continuous improvement
Coach and develop managers and individual contributors, creating clear performance expectations and career pathways that blend technical delivery, business partnership, and operational leadership
Communicate execution risks, quality concerns, tradeoffs, and capacity constraints clearly to senior stakeholders and business partners
Help improve the connection points between strategy, sizing, audience creation, QA, documentation, and downstream execution

Requirements

10+ years of Analytics experience, or equivalent demonstrated through work experience, training, military experience, education
4+ years of management or leadership experience
Deep expertise in audience creation, targeting logic, list execution, quality review, and multi-channel campaign support
Experience partnering across Marketing, Marketing Sciences, execution teams, and control partners in a large, matrixed organization
Strong operational leadership skills, with the ability to manage multiple workstreams, improve team routines, and balance quality with delivery demands
Knowledge of governance, compliance, risk, and documentation expectations relevant to marketing targeting and execution
Experience in financial services marketing or another highly regulated environment
Experience leading pod-based or portfolio-based execution teams with shared standards across multiple lines of business or use cases
Strong knowledge of audience platforms such as Adobe Audience Manager, Adobe Experience Platform, or similar tools used for audience creation and targeting execution
Experience with workflow, intake, and documentation tools such as Aprimo, Jira, Confluence, SharePoint, or similar platforms
SQL proficiency and the ability to validate audience logic, troubleshoot counts, and support execution readiness
Track record of improving documentation quality, QA routines, operating consistency, and execution reliability in a high-volume production environment
Experience with reusable audience logic, promotion history management, or standardized execution assets
Experience with process improvement, change management, or automation that reduces manual rework and strengthens repeatability
SAS, Python, or R experience is a plus.

Benefits

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

analyticsaudience creationtargeting logiclist executionquality reviewSQLSASPythonRprocess improvement

Soft Skills

operational leadershipteam managementcollaborationaccountabilitycontinuous improvementcommunicationcoachingperformance managementstrategic thinkingrisk management