Lead Marketing Consultant – Balance Transfer Marketing
Wells Fargo
full-time
Posted on:
Location Type: Hybrid
Location: Wilmington • Iowa • North Carolina • United States
Visit company websiteExplore more
Job Level
About the role
- Lead and participate in complex marketing initiatives including those that are cross-functional
- Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements
- Strategically collaborate and consult with peers, colleagues, and mid-level managers to resolve issues and achieve goals
- Execute portfolio marketing campaigns, primarily supporting Balance Transfer initiatives
- Develop and deploy marketing messages to customers designed to drive response
- Operate as part of a broader Marketing Team
- Focus on message delivery and customer response outcomes
Requirements
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience
- Experience managing complex, regulated marketing campaigns with high operational volume
- Experience with marketing execution, testing, and operational controls
- Comfort working in highly regulated environments with audit and exam exposure
- Strong cross‑functional communication and stakeholder management skills
- Experience with Jira, Aprimo, CoPilot, AI, and Fiserv
- Experience managing multiple performance marketing campaigns simultaneously
- Strong experience with portfolio-level campaign execution and delivery
- Card and/or Personal consumer Lending experience
Benefits
- No visa sponsorship
- No relocation assistance available
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingdigital marketingmarketing executionoperational controlsportfolio marketingcampaign executionperformance marketing
Soft Skills
cross-functional communicationstakeholder managementstrategic collaborationdecision making