Wells Fargo

Lead Product Manager, Branded Card Strategy

Wells Fargo

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • North Carolina • 🇺🇸 United States

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Salary

💰 $119,000 - $206,000 per year

Job Level

Senior

About the role

  • Drive strategic execution of credit card initiatives, ensuring alignment with business priorities
  • Analyze market trends and deliver actionable insights on industry, customer segments, pricing, and profitability
  • Assist in shaping product, credit, and marketing strategies responsive to macroeconomic conditions
  • Evaluate product features, credit policies, and marketing programs to improve positioning and performance
  • Partner with cross-functional teams to deliver high-quality outcomes
  • Contribute to strategies that simplify product features and enhance customer experience
  • Ensure compliance and regulatory standards are met across all initiatives
  • Define and lead strategic initiatives for the credit card portfolio, ensuring alignment with enterprise priorities and financial objectives

Requirements

  • 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Proven experience with a leading credit card issuer or in management consulting within financial services, with exposure to consumer lending products (credit cards, auto loans, personal loans)
  • Familiarity with credit policy, risk frameworks, and regulatory compliance considerations
  • Experience with competitive analysis, market research, and benchmarking to inform product strategy
  • Comfort with financial modeling and understanding of P&L drivers, pricing, and profitability
  • Exceptional verbal, written, and interpersonal communication skills, with the ability to influence and tailor messaging for diverse audiences, including senior leadership
  • Experience building strong relationships and collaborating effectively across multiple lines of business in complex, matrixed environments
  • Highly organized and adaptable, skilled at prioritizing and delivering results in fast-paced, dynamic settings
  • Strong analytical and conceptual thinking, with experience in data-driven decision-making and the ability to create clarity amid ambiguity
  • Strong strategic thinking and problem-solving skills, with the ability to structure ambiguous problems, deliver actionable recommendations, and make sound decisions grounded in market insights and business logic.
  • Experience preparing polished, executive-level presentations, metrics, and reports for leadership review
  • Results-driven mindset with a track record of achieving objectives through cross-functional teams
Benefits
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementstrategic planningprocess managementfinancial modelingcompetitive analysismarket researchbenchmarkingcredit policyrisk frameworksregulatory compliance
Soft skills
verbal communicationwritten communicationinterpersonal communicationrelationship buildingorganizational skillsadaptabilityanalytical thinkingconceptual thinkingstrategic thinkingproblem-solving