Lead Digital Communications Strategist
Wells Fargo
full-time
Posted on:
Location Type: Hybrid
Location: Washington, DC • Arizona, District of Columbia, Iowa, Minnesota, Montana, North Carolina, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $196,000 per year
Job Level
Senior
About the role
- Serve as the day-to-day digital communications lead and key advisor for designated lines of business
- Deliver end-to-end campaign management, acting as the central point of coordination for all stakeholders
- Develop and implement multichannel digital strategies leveraging the full spectrum of Wells Fargo’s digital ecosystem to reach and engage customers, employees, and communities effectively
- Manage the editorial calendar, ensuring all created content is updated and accurately reflected
- Build business cases for paid advertising amplification; manage budget allocations for paid campaigns
- Draft creative briefs and oversee timelines, asset delivery, and stakeholder reviews
- Partner with editorial, creative, and video teams to produce compelling content and ensure timely publication
- Coordinate legal and compliance reviews for all content
- Publish approved content across Wells Fargo channels using compliance-approved tools
- Monitor engagement, partner with engagement team for response strategies, and escalate reputational risks
- Analyze campaign performance, create recap reports, and provide insights for optimization
- Collaborate with marketing, IT, customer service, and other stakeholders for cohesive communication efforts
Requirements
- 5+ years of public relations, media relations, or corporate communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Deep understanding of communications in a digital landscape, including web, mobile, and social platforms
- Experience with digital communications tools, platforms, and analytics
- Strong storytelling and content development skills with exceptional writing ability
- Results-driven mindset with a focus on execution, speed, and impact
- Ability to provide white-glove service and act as the quarterback for all campaigns, ensuring seamless execution across channels
- Proven ability to build relationships and work collaboratively across teams, including editorial, creative, and video production partners
- Demonstrated experience or foundational knowledge in the financial services industry
- Proficiency in generative AI technologies and platforms, and ability to leverage these technologies to create innovative solutions, enhance content creation, and drive business outcomes
- Bachelor’s degree in digital marketing, communications, public relations, business administration, or related field
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital communicationscampaign managementcontent developmentanalyticsstorytellingbudget managementcompliance reviewperformance analysismultichannel strategygenerative AI
Soft skills
collaborationrelationship buildingresults-drivenexecution focuscommunicationcreativityproblem-solvingadaptabilityleadershipstrategic thinking