Senior Content Strategy Lead, Corporate & Investment Banking
Wells Fargo
full-time
Posted on:
Location Type: Hybrid
Location: New York City • District of Columbia, Minnesota, New York, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $139,000 - $260,000 per year
Job Level
Senior
About the role
- Develop strategic content marketing initiatives that drive awareness of CIB’s growth and stature
- Develop multi-channel, brand-building content that brings strategic initiatives to life, both on your own and in partnership with external agencies
- Optimize CIB content across all touchpoints; ensuring it’s tailored to the specific characteristics and expectations of each format (i.e. print, digital, television/video, podcasts, social media, whitepapers, newsletters, webinars and events)
- Leverage qualitative and quantitative data for content decisions and design recommendations
- Partner with UX designers to deliver best-in-class user experience that increases engagement, followership and impressions
Requirements
- 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience
- Experience crafting brand-building content strategies for investment banks, asset managers, and B2B financial services organizations
- Experience optimizing content across all touchpoints and delivery vehicles
- Experience mapping content to user intent and adapting UX end-to-end processes
- Experience presenting creative ideas and effectively influencing decision makers
- Experience building strong relationships and collaborating across large organizations
- Experience presenting information in a manner that persuades, and influences decision makers
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingdigital marketingbrand-building content strategiescontent optimizationuser experience (UX) designdata analysismulti-channel marketingcontent mappingcreative presentationinfluencing decision makers
Soft skills
collaborationrelationship buildingpersuasioncommunicationstrategic thinkingcreativityadaptabilityinfluenceengagementleadership