Financial Planning and Analysis

• Develop strategic marketing and content initiatives that elevate awareness of CIB’s growth, reinforce its market position, and drive market share.
• Design and execute multi-channel thought leadership programs that bring strategic priorities to life—both independently and in collaboration with external agencies.
• Optimize CIB content across all platforms and channels, ensuring alignment with audience expectations and channel-specific best practices (e.g., print, digital, video, podcasts, social media, whitepapers, newsletters, webinars, and events).
• Use qualitative and quantitative insights to inform content strategy, creative direction, and design decisions.
• Collaborate with UX designers to deliver a best-in-class user experience that boosts engagement, followership, and impressions.

Senior Marketing & Content Strategy Lead – Corporate & Investment Banking

Senior Lead Credit Risk and Approval Officer – Corporate and Investment Banking Risk

Vice President, Investments Underwriting

Senior Offer Development Strategist, Financial Planning & Coaching

Investment Accountant

Finance Analyst III – Healthcare