Senior Creative Concept & Communication Manager

wellnest GmbH

Senior Creative Concept & Communication Manager at Wellnest shaping communication strategies and creative brands. Leading the team to strengthen brand identity and user experience across various channels.

Posted 6/23/2026full-timeEssen • 🇩🇪 GermanySeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

storytellingconcept developmentKPI analysiscampaign strategycontent logicperformance-driven strategiesbrand consistencycreative concept developmentnarrative developmenttone of voice

Soft Skills

strategic thinkingcollaborationcreativityanalytical skillscommunicationflexibilitycultural awarenessexecution balanceleadershipproblem-solving

Tools & Technologies

TikToksocial media platformscontent management systemsanalytics toolsmarketing automation toolsproject management softwaredesign softwarecollaboration toolsCRM systemsdigital marketing tools

Industry Keywords

brand strategycreative marketingstartup experiencescale-up experienceagency experiencecultural momentsimpactful brandingexternal communicationperformance marketinghybrid work

About the role

Key responsibilities & impact

You design and drive our holistic communication and campaign strategy.
You connect brand, strategy and execution and ensure a consistent, impactful brand across all channels.
You are responsible for the creative guiding idea behind everything wellnest communicates externally — in campaigns and always-on setups, including narratives, tone of voice and claims.
You develop strategies and translate them into format and content logics that are scalable and performance-driven.
You build systems, not one-off pieces.
You spot cultural moments before they become mainstream — and you know how to leverage them for wellnest.
When wellnest enters a new city, you are the strategic glue.
You act as a sparring partner for the Creative and Marketing teams.

Requirements

What you’ll need

Minimum 5 years of experience in brand, creative or marketing — in a startup, scale-up or top-tier agency
You have a proven track record of developing creative concepts that grew beyond the original brief
TikTok is a language to you, not just a channel. You know the relevant creators before they hit 100k followers
You can balance strategy and execution equally — and know which is needed when
Strong skills in storytelling, concept development and tone of voice
Analytical enough to set and read KPIs — but not so much that it paralyzes you
Fluent in German, very good in English
Hybrid: You are on-site at our HQ in Essen at least two days a week

Benefits

Comp & perks

A free gym or wellhub membership
What will you create?