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Senior Creative Concept & Communication Manager
wellnest GmbHSenior Creative Concept & Communication Manager at Wellnest shaping communication strategies and creative brands. Leading the team to strengthen brand identity and user experience across various channels.
About the role
Key responsibilities & impact- You design and drive our holistic communication and campaign strategy.
- You connect brand, strategy and execution and ensure a consistent, impactful brand across all channels.
- You are responsible for the creative guiding idea behind everything wellnest communicates externally — in campaigns and always-on setups, including narratives, tone of voice and claims.
- You develop strategies and translate them into format and content logics that are scalable and performance-driven.
- You build systems, not one-off pieces.
- You spot cultural moments before they become mainstream — and you know how to leverage them for wellnest.
- When wellnest enters a new city, you are the strategic glue.
- You act as a sparring partner for the Creative and Marketing teams.
Requirements
What you’ll need- Minimum 5 years of experience in brand, creative or marketing — in a startup, scale-up or top-tier agency
- You have a proven track record of developing creative concepts that grew beyond the original brief
- TikTok is a language to you, not just a channel. You know the relevant creators before they hit 100k followers
- You can balance strategy and execution equally — and know which is needed when
- Strong skills in storytelling, concept development and tone of voice
- Analytical enough to set and read KPIs — but not so much that it paralyzes you
- Fluent in German, very good in English
- Hybrid: You are on-site at our HQ in Essen at least two days a week
Benefits
Comp & perks- A free gym or wellhub membership
- What will you create?
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
storytellingconcept developmentKPI analysiscampaign strategycontent logicperformance-driven strategiesbrand consistencycreative concept developmentnarrative developmenttone of voice
Soft Skills
strategic thinkingcollaborationcreativityanalytical skillscommunicationflexibilitycultural awarenessexecution balanceleadershipproblem-solving