Sales Operations Manager

WellnessLiving

Sales Operations Manager at WellnessLiving, focusing on sales process optimization and CRM administration. Collaborating with teams to enhance productivity and streamline workflows.

Posted 7/20/2026full-timeThornhill • 🇨🇦 CanadaMid-LevelSenior💰 CA$85,000 - CA$105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Sales Operations and CRM Administration, with a strong focus on process improvement, documentation, and data analysis. Proficient in configuring and optimizing Zoho CRM to enhance sales efficiency and effectiveness.

Highest-signal resume keywords

Sales Operations ExperienceZoho CRM AdministrationProcess Improvement MindsetAnalytical SkillsDocumentation Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Process DevelopmentCRM Workflow ConfigurationData AnalysisSales Playbook CreationDashboard Development

Soft Skills

Excellent CommunicationCollaboration SkillsHighly OrganizedDetail-Oriented

Tools & Technologies

Zoho CRMAI Tools

Certifications & Qualifications

Zoho CRM Certification

Industry Keywords

Sales MethodologiesMEDDICSPINChallenger

About the role

Key responsibilities & impact

Establish, document, and continuously improve sales processes and procedures across the full sales cycle, including lead qualification, discovery, product demonstrations, closing, and handoffs between BDRs, SDRs, Account Executives, and Demo Specialists.
Identify gaps, inefficiencies, and inconsistencies in existing sales processes and implement practical, scalable improvements.
Collaborate with sales representatives and leadership to capture best practices and translate them into repeatable processes, procedures, and tools.
Create and maintain clear standard operating procedures, workflows, and supporting documentation to promote consistent execution across the sales organization.
Act as the primary Zoho CRM subject-matter expert and administrator for the sales team.
Configure and optimize Zoho CRM, including custom modules, fields, layouts, views, workflows, blueprints, automations, and dashboards.
Build guided processes within Zoho CRM that help sales representatives follow the appropriate steps at each stage of the sales cycle.
Establish and enforce standards for pipeline hygiene, CRM usage, data quality, activity tracking, and reporting accuracy.
Develop dashboards and reports that provide clear visibility into pipeline health, sales activity, conversion rates, sales cycle length, and forecast accuracy.
Monitor adoption of sales processes, playbooks, and CRM workflows, identifying where additional training, support, or refinement is needed.

Requirements

What you’ll need

3+ years of experience in Sales Operations, Revenue Operations, CRM administration, or a related role
Proven experience building sales processes, playbooks, CRM workflows, and supporting documentation that sales representatives actively use
Experience supporting BDRs, SDRs, Account Executives, and technical or product demonstration roles
Strong analytical skills, with the ability to use data to identify trends, gaps, bottlenecks, and opportunities for improvement
Excellent documentation skills, with the ability to translate complex processes into clear, practical, and easy-to-follow resources
Highly organized and detail-oriented, with a strong process improvement mindset
Excellent communication and collaboration skills, with the ability to work effectively with sales representatives, cross-functional partners, and leadership
Experience leveraging AI tools to work more efficiently, improve processes, and accomplish more in less time
Zoho CRM certification or deep hands-on experience configuring modules, fields, layouts, workflows, blueprints, automations, and dashboards is considered a strong asset
Familiarity with established sales methodologies, such as MEDDIC, SPIN, Challenger, or similar frameworks, is considered an asset

Benefits

Comp & perks

Competitive salary
Vacation
Benefits package
Hybrid/remote work environment
Opportunities for career growth and development
Culture that values creativity, collaboration, and continuous learning