Global Marketing Strategist
Wellington Management
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • New York • United States
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Salary
💰 $120,000 - $225,000 per year
About the role
- Build and execute the end-to-end marketing strategy for Wellington’s Hedge Funds platform and product offerings.
- Translate platform strengths into audience-relevant messaging, lead cross-channel activation (content, events, paid media, media relations), and partner with regional Marketing teams to ensure alignment and effective use of high-impact assets.
- Serve as the lead Marketing Strategist for Wellington’s Sustainable Investing platform , aligning global messaging, content, and promotion plans across regions, channels, and stages of the marketing funnel, while enabling localization where needed.
- Ensure materials and communications are audience-targeted and sensitive to evolving regulatory, reputational, and political considerations.
- Lead marketing strategy for Wellington’s flagship strategic client education event program, including agenda development, internal and external communications, and post-event content designed to extend reach, deepen relationships, and reinforce Wellington’s value proposition and investment expertise with key clients and prospects.
- Develop and execute differentiated, forward-looking marketing plans to increase awareness and consideration of our capabilities and create meaningful engagement opportunities with clients and prospects.
- Establish and monitor key marketing performance metrics to generate insights and optimize program effectiveness, applying a data-driven approach to planning, measurement, and continuous improvement.
- Gather and synthesize client, product, channel, competitor, and market insights to inform recommendations and strengthen marketing impact.
- Maintain a broad understanding of competitive offerings, market trends, industry developments, and evolving audience preferences.
- Create targeted messaging and activation plans tailored to distinct investor segments, buyer stages, and regional market needs, partnering with regional Marketing teams to localize content and ensure consistent global messaging.
- Build strong working relationships and collaboration forums across business, Sales, Corporate Communications, and Marketing teams globally.
- Oversee budgets and resources, including annual planning, monthly tracking, and invoice management.
- Manage external partners, including media agencies, advertising agencies, and production vendors.
Requirements
- 10–15 years of marketing experience within the investment management industry
- Strong knowledge of Hedge Funds, Sustainable Investing, investment vehicles, and regulatory landscape.
- Demonstrated success in building integrated marketing programs that drive awareness, engagement, and commercial impact.
- Experience across multiple marketing disciplines, including product marketing, thought leadership, digital marketing, events, paid media, messaging and positioning, and communications/PR.
- Digital-first mindset, with experience leveraging a broad marketing technology stack.
- Strong analytical capabilities, with experience using data and performance metrics to optimize strategy and communicate outcomes.
- Excellent written, verbal, presentation, and stakeholder management skills.
- Strong project management and organizational skills, with the ability to manage multiple priorities and evolving deadlines while remaining responsive in a fast-paced environment.
- Proven ability to influence and collaborate effectively with senior executives, cross-functional partners, creative teams, clients, and external vendors.
- Resourceful, proactive, and creative, with a continuous-improvement mindset.
- Experience working across global teams and geographies.
- Budget management experience required.
Benefits
- retirement plan
- health and wellbeing
- dental, vision, and pharmacy coverage
- health savings account
- flexible spending accounts
- commuter program
- employee assistance program
- life and disability insurance
- adoption assistance
- back-up childcare
- tuition/CFA reimbursement
- paid time off (leave of absence, paid holidays, volunteer, sick and vacation time)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategyintegrated marketing programsdigital marketingproduct marketingthought leadershipevent managementpaid mediadata analysisperformance metricsbudget management
Soft Skills
analytical capabilitieswritten communicationverbal communicationpresentation skillsstakeholder managementproject managementorganizational skillscollaborationcreativityproactivity