Welldoc

Director, Marketing Program Delivery

Welldoc

full-time

Posted on:

Location Type: Hybrid

Location: Columbia • Maryland • 🇺🇸 United States

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Salary

💰 $140,000 - $170,000 per year

Job Level

Lead

About the role

  • Serve as the end-to-end owner for multiple, complex B2B/B2B2C marketing programs simultaneously, establishing clear project plans and ensuring flawless, timely execution across all phases.
  • Act as the dedicated senior marketing contact for key client accounts, translating partner business needs into clear marketing deliverables and coordinating efforts for sales enablement, enrollment, and member engagement.
  • Rigorously track and analyze campaign performance data to measure ROI. Create clear, data-driven reports and "data stories" for clients and internal leadership, providing tactical recommendations for program optimization and closing the feedback loop.
  • Serve as the critical hub for marketing activities, coordinating closely with Sales, Product, Data, and Communications teams to secure resources, align timelines, and ensure all delivery milestones are met.
  • Maintain a "roll-up-your-sleeves" approach, jumping in for detailed execution support, including content editing, copy review, internal testing, and ensuring the technical quality of all audience-facing deliverables.
  • Support content development needs in conjunction with other team members.

Requirements

  • 8+ years of progressive client-facing marketing experience in healthcare, health tech, and/or life sciences.
  • Proven success serving as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences).
  • Deep expertise in B2B and B2B2C campaign strategies aimed at driving patient/member acquisition and engagement for digital health solutions.
  • Expert-level program and project management proficiency, including managing multiple, complex, multi-channel programs simultaneously and use of tools (i.e. SmartSheets, Microsoft Project).
  • Strong practical understanding of digital marketing channels (email, digital media, social, etc.) and their application in an omnichannel campaign environment.
  • Ability to drive marketing data stories and insights to track performance, measure ROI, and guide optimization.
  • Comfort with a hands-on role that requires direct involvement in execution details.
  • Exceptional ability to synthesize complex data into clear, persuasive communications (written and presentation skills).
  • Solutions-focused and highly comfortable navigating ambiguity, acting as a proactive, independent self-starter who requires minimal supervision.
  • Strong track record of leading and collaborating cross-functionally across commercial, product and data teams.
Benefits
  • generous PTO
  • medical insurance
  • dental insurance
  • vision care
  • life and disability insurance
  • retirement benefits
  • opportunity to participate in health savings accounts and/or dependent care accounts

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingB2B2C marketingcampaign performance analysisprogram managementproject managementdigital marketingcontent developmentdata-driven reportingcopy reviewaudience engagement
Soft skills
communication skillsproblem-solvingindependent self-startercollaborationadaptabilityleadershipsynthesis of complex dataattention to detailproactive approachclient-facing experience