WellBiz Brands, Inc.

Director, Brand Marketing

WellBiz Brands, Inc.

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $115,000 - $130,000 per year

Job Level

Lead

About the role

  • Accountable for the Marketing performance of the brand – from defining go-to-market strategy, understanding the customer/competitive landscape, and delivering the appropriate messaging, innovation, and communications strategy to achieve strategic objectives for the brand.
  • Leverages data to constantly iterate on brand strategy, working with cross-functional operations, finance, IT, and development partners to improve KPIs
  • Able to prioritize and plan innovation roadmap for the brand by building business cases to understand the size of the prize and its impact on revenue.
  • Responsible for operationalizing and executing the entire marketing strategy through comprehensive planning, end-to-end creative, program and project management, building processes, supporting the execution of those plans, and ongoing management of related support resources and key activities.
  • Works closely with both marketing leadership and key cross-functional leaders to maintain continuous alignment and ensure strong go-to-market execution that delivers desired customer experiences/business results.
  • Ownership of multi-brand strategies, including Multi-Brand Gift Cards, including ownership of P&L and merchandising activities, and partnering with Brand Marketing on marketing message integration.
  • Promotional Integration – working closely across cross-functional teams and internal marketing stakeholders to integrate planned promotions and pricing as/where relevant across brands and marketing channels
  • Plan and execute WBB's go-to-market enterprise strategies: lead and oversee the creation of the positioning, messaging, naming, pricing, and competitive analysis

Requirements

  • Bachelor’s degree in marketing or business-related field
  • MBA Preferred
  • 10 Years of leadership experience or strong relevant experience to job requirements
  • Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment.
  • Experience leading an innovation roadmap for a brand, including prioritizing product/service ideas and driving execution through in-market delivery
  • Demonstrated experience leveraging and synthesizing customer, competitive, and financial performance data to drive brand marketing strategy
  • Experience leading brand positioning and annual campaign planning efforts to deliver on company objectives.
  • Franchise system experience preferred but not required; multi-unit it also preferred; service-based industries
  • Proven ability to be more around coming up with a plan and executing a plan that clearly drives results
  • Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs
  • Strong understanding of both digital and traditional marketing strategies
  • The ability to learn quickly and adapt to changing conditions with a positive attitude.
Benefits
  • Flexible time off and holiday schedule
  • Medical, dental, vision, and life insurance
  • Health Savings Account
  • Flexible Spending Account
  • 401K match
  • Monthly allowance for spend at WellBiz Brands, Inc. owned brands
  • Cell Phone reimbursement
  • Free Employee Assistance Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategybrand strategyKPI improvementinnovation roadmapprogram managementproject managementpromotional integrationbrand positioningcampaign planningdata analysis
Soft Skills
leadershipprioritizationcommunicationcollaborationadaptabilityanalytical thinkingstrategic planningproblem-solvingcustomer focusexecution
Certifications
Bachelor’s degree in marketingMBA