Wellbeam Consumer Health

Social Media Manager

• Create engaging static and video content for social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) aligned with TruSkin’s brand voice
• Develop clear and strategic creative briefs for third-party agency partners to ensure high-quality execution
• Plan and execute the social media content calendar in collaboration with internal Marketing and Brand teams
• Manage day-to-day community engagement, including responding to comments, DMs, and customer interactions in a timely and professional manner
• Monitor social media trends, skincare industry insights, and competitor activity to identify growth opportunities
• Track and report on social media performance metrics (engagement, reach, conversions, etc.)
• Collaborate cross-functionally with Marketing, Product, and E-commerce teams for campaigns and product launches
• Ensure all content adheres to TruSkin’s brand guidelines and maintains a consistent tone and visual identity

Social Media Coordinator