Brand Manager

• Set the local vision for your brand initiative, aligned with global strategy and local market requirements.
• Take full ownership of brand projects, including growth-driving recommendations across media planning, in-store activation, and breakthrough digital activation.
• Lead the execution of core brand annual support and NPD launches.
• Collaborate effectively with cross-functional teams—including Sales, Digital, Finance, and Supply—to drive productivity, ensure seamless execution, and meet KPIs.
• Ensure Sales, Supply, and agency teams are set up for success to deliver against sales and profit targets.
• Stay informed on key trends in media, retail media, and the in-store landscape.
• Influence global brand teams to deliver mid- and long-term plans for UK success.
• Contribute to internal meetings, brand reviews, and campaign planning sessions.
• Influence senior stakeholders with clear, compelling recommendations and performance updates.
• Own the creation and adaptation of brand assets across all touchpoints, ensuring consistency and excellence.
• Develop Pencil A mastery, championing agile content creation and optimisation to drive performance.
• Lead annual and tactical briefings, aligning with commercial goals and ensuring strong ROI across channels.
• Work closely with the CCI team to brief and interpret insights for fast, informed decision-making.
• Drive NPD gate management, ensuring robust processes and timely delivery.
• Collaborate with Sales and Trade Marketing teams to delight and excite customers, build strategic partnerships, and secure product listings.
• Provide regular analysis and reporting of business performance data (sell-in, sell-out, consumer panel), competitor tracking, and EPOS.
• Collaborate with the Comms team to activate influencer, social, and PR strategies.

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