Artificial Intelligence

• Support in defining the role of AI in brand activation and how it can make us faster, more relevant, and more efficient.
• Define how the brand can “win with AI” — ensure our presence in LLMs, conversations, and consumer journeys.
• Build a roadmap for integrating AI into brand activation, campaigns, and toolkits.
• Partner with the Central AI & Digital hub to adopt new technologies quickly and tailor them for RH.
• Work hands-on with Pencil AI and other generative tools to create brand-right content (social, e-commerce, education, toolkit enhancements).
• Create content based on real-time trends, QBR insights, and data signals, ensuring output is fast, relevant, and market-ready.
• Support agencies and internal teams with AI-first production.
• Pilot and scale AI-led activations with speed and agility.
• Continuously explore emerging AI tools, test them, and bring back learnings.
• Share inspiration, best practices, and practical how-to guides with global and local teams.
• Partner with agencies, tech providers, and internal stakeholders to embed AI as part of how we work.
• Track and report on the performance of AI-driven content.
• Experiment with new formats and optimize based on results.
• Build benchmarks for efficiency and engagement gains.

Manager, Brand Activation Technology – AI Ecosystem

Senior AI Analyst

AI Artist – Freelance to Permanent

VP, Marketing – Systems & AI

Forward Deployed Engineer – AI Solutions

Software and AI Intern