Well

Director – Go To Market Operations

Well

full-time

Posted on:

Location Type: Remote

Location: MassachusettsMinnesotaUnited States

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Salary

💰 $135,000 - $150,000 per year

Job Level

Tech Stack

About the role

  • Build and run a best-in-class Go To Market (GTM) Operations function that matches a maturing, enterprise-focused growth motion.
  • Act as an insights-to-action engine, not a reporting function.
  • Provide continuous, real-time visibility into pipeline health, progress against targets, and risk, enabling leadership to pivot strategy early.
  • Serve as a critical partner to the CGO, CFO, and GTM management team on forecasting, planning, and board readiness.
  • Own day-to-day pipeline reporting and visibility across inbound, outbound, consultant-led, and strategic deal motions.
  • Track and analyze pipeline coverage, velocity, stage conversion, win rates, deal size, and sales cycle performance against established targets.
  • Build and maintain dashboards and executive-ready views that surface progress, risk, and trends.
  • Maintain forecasting models and scenario analyses to support leadership discussions and planning.
  • Identify leading indicators of risk or underperformance and flag insights with clear supporting analysis.
  • Support quarterly and annual GTM planning processes through data analysis, modeling, and performance insights.
  • Provide analytical support for capacity planning, headcount modeling, and program effectiveness.
  • Monitor performance against plans and highlight gaps, constraints, and execution risks.
  • Partner with GTM leaders to translate goals into measurable operating metrics and execution plans.
  • Act as an operational partner to Sales, Consultant Relations, Outbound Growth, and Product Marketing to improve execution consistency.
  • Establish and maintain clear definitions, handoffs, and operating rhythms across market-facing teams.
  • Ensure GTM data and insights are shared in a timely and usable way to inform messaging, enablement, and prioritization.
  • Drive adoption of standardized processes and metrics to create a single source of truth.
  • Own administration, optimization, and ongoing improvement of GTM systems including CRM, forecasting tools, and reporting platforms.
  • Drive data hygiene, discipline, and system adoption across GTM teams.
  • Design scalable processes that support complex enterprise deals while maintaining speed and clarity.
  • Evaluate and pilot automation and AI-enabled workflows to improve efficiency and insight in partnership with leadership.
  • Prepare GTM performance materials for executive leadership and board-level reviews.
  • Translate complex pipeline and performance data into clear summaries and insights for senior stakeholders.
  • Partner closely with Finance on forecasting accuracy, reporting cadence, and performance tracking.
  • Surface risks early with supporting analysis and clear articulation of implications.
  • Manage and develop a small GTM Operations team, starting with one associate-level individual contributor.
  • Set clear priorities, expectations, and quality standards.
  • Foster a culture of accountability, curiosity, and continuous improvement.

Requirements

  • 5+ years of experience in GTM Operations, Sales Operations, Revenue Operations, or related analytical roles.
  • Experience operating as a Director or senior individual contributor in a high-growth B2B or digital health company selling to large or jumbo employers.
  • Deep hands-on experience with pipeline management, forecasting, and CRM-driven reporting.
  • Strong analytical skills with the ability to translate data into clear insights.
  • Experience supporting executive-level reporting and planning processes.
  • Proven ability to influence cross-functionally without direct authority.
  • Excellent judgment and discretion with sensitive information.
  • Builder mindset with comfort operating in evolving environments.
  • Collaborative, detail-oriented, and highly reliable partner to GTM leadership.
Benefits
  • generous benefits 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
pipeline managementforecastingCRM-driven reportingdata analysisscenario analysiscapacity planningheadcount modelingperformance metricsautomationAI-enabled workflows
Soft skills
analytical skillsinfluencejudgmentdiscretionbuilder mindsetcollaborationdetail-orientedreliabilityaccountabilitycuriosity