
Director – Go To Market Operations
Well
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • Minnesota • United States
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Salary
💰 $135,000 - $150,000 per year
Job Level
Tech Stack
About the role
- Build and run a best-in-class Go To Market (GTM) Operations function that matches a maturing, enterprise-focused growth motion.
- Act as an insights-to-action engine, not a reporting function.
- Provide continuous, real-time visibility into pipeline health, progress against targets, and risk, enabling leadership to pivot strategy early.
- Serve as a critical partner to the CGO, CFO, and GTM management team on forecasting, planning, and board readiness.
- Own day-to-day pipeline reporting and visibility across inbound, outbound, consultant-led, and strategic deal motions.
- Track and analyze pipeline coverage, velocity, stage conversion, win rates, deal size, and sales cycle performance against established targets.
- Build and maintain dashboards and executive-ready views that surface progress, risk, and trends.
- Maintain forecasting models and scenario analyses to support leadership discussions and planning.
- Identify leading indicators of risk or underperformance and flag insights with clear supporting analysis.
- Support quarterly and annual GTM planning processes through data analysis, modeling, and performance insights.
- Provide analytical support for capacity planning, headcount modeling, and program effectiveness.
- Monitor performance against plans and highlight gaps, constraints, and execution risks.
- Partner with GTM leaders to translate goals into measurable operating metrics and execution plans.
- Act as an operational partner to Sales, Consultant Relations, Outbound Growth, and Product Marketing to improve execution consistency.
- Establish and maintain clear definitions, handoffs, and operating rhythms across market-facing teams.
- Ensure GTM data and insights are shared in a timely and usable way to inform messaging, enablement, and prioritization.
- Drive adoption of standardized processes and metrics to create a single source of truth.
- Own administration, optimization, and ongoing improvement of GTM systems including CRM, forecasting tools, and reporting platforms.
- Drive data hygiene, discipline, and system adoption across GTM teams.
- Design scalable processes that support complex enterprise deals while maintaining speed and clarity.
- Evaluate and pilot automation and AI-enabled workflows to improve efficiency and insight in partnership with leadership.
- Prepare GTM performance materials for executive leadership and board-level reviews.
- Translate complex pipeline and performance data into clear summaries and insights for senior stakeholders.
- Partner closely with Finance on forecasting accuracy, reporting cadence, and performance tracking.
- Surface risks early with supporting analysis and clear articulation of implications.
- Manage and develop a small GTM Operations team, starting with one associate-level individual contributor.
- Set clear priorities, expectations, and quality standards.
- Foster a culture of accountability, curiosity, and continuous improvement.
Requirements
- 5+ years of experience in GTM Operations, Sales Operations, Revenue Operations, or related analytical roles.
- Experience operating as a Director or senior individual contributor in a high-growth B2B or digital health company selling to large or jumbo employers.
- Deep hands-on experience with pipeline management, forecasting, and CRM-driven reporting.
- Strong analytical skills with the ability to translate data into clear insights.
- Experience supporting executive-level reporting and planning processes.
- Proven ability to influence cross-functionally without direct authority.
- Excellent judgment and discretion with sensitive information.
- Builder mindset with comfort operating in evolving environments.
- Collaborative, detail-oriented, and highly reliable partner to GTM leadership.
Benefits
- generous benefits 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pipeline managementforecastingCRM-driven reportingdata analysisscenario analysiscapacity planningheadcount modelingperformance metricsautomationAI-enabled workflows
Soft skills
analytical skillsinfluencejudgmentdiscretionbuilder mindsetcollaborationdetail-orientedreliabilityaccountabilitycuriosity