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WelcomeLend

Growth Marketing Lead – Contract

WelcomeLend

Growth Marketing Lead at WelcomeLend managing the outbound email lifecycle including technical setup and campaign strategy. Requires deep technical fluency in cold email infrastructure and outbound strategy.

Posted 5/1/2026contractRemote • Colorado • 🇺🇸 United StatesSenior💰 $40 - $65 per hourWebsite

Tech Stack

Tools & technologies
ApolloDNS

About the role

Key responsibilities & impact
  • Own the technical foundation of our outbound program: domain setup, mailbox provisioning, DNS configuration (SPF, DKIM, DMARC), warm-up, and ongoing sender reputation monitoring to ensure consistent inbox placement at scale.
  • Lead full-cycle campaign management: building sequences, writing copy, segmenting audiences, running A/B tests, and iterating on messaging to maximize reply rates and qualified pipeline output.
  • Source, enrich, and maintain targeted lead lists using Apollo, Clay, or equivalent tools; apply rigorous data hygiene and ICP segmentation to ensure every send reaches the right audience.
  • Track and report on key metrics, open rate, reply rate, bounce rate, positive reply rate and translate campaign data into clear insights and actionable next steps.

Requirements

What you’ll need
  • 3+ years of hands on cold email or outbound lead generation experience
  • Proven track record managing campaigns with measurable reply rates and pipeline contribution
  • Fluency in email deliverability; warm-up protocols, DNS setup, blacklist monitoring, and spam trigger mitigation
  • Proficiency with tools like Instantly.ai, Apollo.io, or comparable outbound platforms

Benefits

Comp & perks
  • No employee benefits provided
  • Independent contractors are eligible for platform enablement support
  • CRM access
  • Pipeline tools that increase throughput and efficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
DNS configurationSPFDKIMDMARCA/B testingdata hygieneICP segmentationemail deliverabilitycampaign managementoutbound lead generation
Soft Skills
leadershipcommunicationorganizational