Welcome Tomorrow

Senior Performance Manager

Welcome Tomorrow

full-time

Posted on:

Location Type: Hybrid

Location: Cape Town • South Africa

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

Firebase

About the role

  • Act as trusted adviser to senior stakeholders (CMOs, CEOs) to drive account strategy across multiple regions.
  • Identify and leverage relevant pillars (paid media, organic media, retention strategies) to achieve specific business outcomes.
  • Design and execute campaigns across mobile app and web, going beyond basic Google and Meta to include emerging channels, programmatic, and local networks.
  • Optimise for high-value, deep-funnel events (in-app purchases, loan approvals, subscription renewals).
  • Confidently lead QBRs, translating analytics in to powerful business insights and strategic plans based on customer business KPIs.
  • Manage cross-functional teams (analytics, paid media, SEO, creative) with relentless follow-through, ensuring all parts come together.

Requirements

  • 3–5 years of advanced performance marketing experience with strong emphasis on mobile app growth and web-based acquisition, including full-funnel optimisation (from awareness, to long term retention)
  • Advanced measurement expertise (AppsFlyer, Adjust, Firebase, Meta SDK) with ability to prove deep-funnel ROI, plus expert-level on Google Tag Manager/GA4 to diagnose web tracking issues autonomously.
  • Expert-level implementation and optimisation across all major platforms (Google Ads, Meta, TikTok, programmatic networks such as SA360 and DV360, local channels).
  • Analytics fluency with demonstrable ability to analyse performance data, and turn it into business insights, clear reports and actionable roadmaps involving multiple teams.
  • Regional expertise scaling accounts across diverse African countries, with deep understanding of local compliance, connectivity, and consumer behaviour.
  • Full project management capacity with the ability to follow-through relentlessly and an excellent organisation. You don't accept blockers as dead ends; you find ways through them and know how to pull levers close to multiple stakeholders to make a project succeed.
Benefits
  • A human adventure in an ambitious and fast-growing company
  • Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
  • Embarking on a pleasant, stimulating and challenging environment
  • An attractive salary and a rewarding variable
  • The possibility to work on side projects benefitting Welcome Tomorrow
  • High flexibility in the organisation of your work, including remote work
  • Possibility of traveling overseas to meet clients and other team members
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingmobile app growthweb-based acquisitionfull-funnel optimisationmeasurement expertiseanalytics fluencyproject management
Soft Skills
leadershipcommunicationorganisationproblem-solvingcollaboration