Digital Marketing Manager

WelbeHealth

Digital Marketing Manager integrating SEO and SEM strategies to boost enrollment at WelbeHealth. Collaborating across teams to manage budget and optimize campaign performance.

Posted 5/5/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $109,240 - $144,197 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Plan, build, and manage SEM/PPC campaigns through Google Search and Bing, as well as manage connected TV (CTV) campaigns and report on metrics in a clear and concise manner
Adopt and integrate AI tools across the marketing function - prompt engineering, AI-powered analytics, automated workflows, and LLM-assisted content and copy production - to compress execution timelines, scale output, and maintain a measurable edge over competitors
Drive upper and lower funnel results through social media advertising, demonstrating the ability to target seniors with relevant, captivating creative that inspires action
Manage omnichannel campaign spend, ensuring that campaigns stay within budget and exceed CAC goals, as well as build reports to measure campaign effectiveness and inform optimizations
Support website development and spearhead a landing page testing plan to support demand generation, as well as develop an SEO strategy and execute on-site and off-site adjustments to improve search engine ranking positions
Evaluate all of WelbeHealth’s current customer acquisition paths and identify areas for improvement and growth, quickly capitalizing on low hanging fruit
Work with our email/marketing automation tool, building and maintaining nurture streams to prospective participants to progressively engage them on WelbeHealth’s value proposition

Requirements

What you’ll need

Bachelor’s degree or higher preferred
Must be willing to travel up to 15% of the time to WelbeHealth centers and offsite meetings
Minimum of three (3) years of experience in digital marketing; experience working in healthcare or other highly regulated environments is highly desired
Minimum of two (2) years of experience building AI automations with impactful examples of AI-based builds that help streamline demand generation efforts
Deep experience with Google Ad Words, Google Analytics, and Microsoft Ad Center; Google Paid search certification is a strong plus
Knowledge of Meta advertising best practices, and experience directly managing paid social ads
Experience directly managing at least $100K/month in paid media spend, with a demonstrated track record of hitting monthly budgets while achieving upper and lower funnel goals
Hubspot or similar enterprise marketing automation platform experience strongly preferred; familiarity with SFDC CRM and building Salesforce reports to tie campaign tactics to ROI

Benefits

Comp & perks

Medical insurance coverage (Medical, Dental, Vision)
Work/life balance - We mean it! 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days
401K savings + match
Comprehensive compensation package including base pay and bonus
And additional benefits!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMPPCAI automationSEO strategyGoogle AdWordsGoogle AnalyticsMicrosoft Ad Centerpaid social adsemail marketing automationlanding page testing

Soft Skills

communicationanalytical thinkingcreativitybudget managementreportingproblem-solvingcollaborationstrategic planningadaptabilitytime management

Certifications

Google Paid Search Certification