Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
Plan and manage presence at key industry events such as BGH, The Conference Board and health plan summits
Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field
7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience
Familiarity with ABM (Account-Based Marketing) strategies and tools
Data-driven mindset with experience in marketing analytics and reporting.

Benefits

comprehensive benefits package
annual bonus program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingdemand generationcontent writingmarketing analyticspipeline contributioncampaign ROIaccount-based marketinglead generationCRM optimizationdata analysis

Soft Skills

storytellingcommunicationcollaborationstrategic thinkingorganizational skillscreativityproblem-solvingadaptabilityleadershiprelationship building

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in Communications