Work closely with our MTA & MMM data from our third party vendors and use the information to provide data-driven recommendations to our paid media team
Evaluate performance data at the channel and vendor level, proactively identify opportunities to improve marketing campaign performance, customer segmentation, and overall marketing effectiveness through data analysis
Own site funnel analytics to identify drop off points and areas of opportunity
Write complex SQL queries to extract, transform, and analyze large datasets from various sources.
Design, develop, and maintain robust and scalable data models and dashboards in Looker using LookML to provide clear and accessible insights.
Collaborate closely with marketing stakeholders to define key metrics, build reports, and develop data-driven recommendations.
Setting up and analyzing A/B testing site growth experiments
Be able to analyze and validate lift test scoping & results from 3rd party vendors as well as be able to run incrementality and geo lift tests on own when required
Works on and executes a wide range of analytics requests related to CRM performance, customer retention, and lifetime value analysis.
Communicate analytical findings and insights effectively to both technical and non-technical audiences through clear visualizations and presentations.
Maintain data integrity and ensure the accuracy and reliability of marketing data and reporting.
Stay up-to-date with the latest trends and best practices in marketing analytics and data visualization.

Requirements

Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related area.
Experience (5+ years) in an analytics role, with some experience with marketing data (MTA, MMM, Braze, Amplitude, etc) specifically media analytics
Advanced knowledge in SQL for data extraction and manipulation.
Experience building dashboards and data models using Looker and LookML.
Strong communication and presentation skills, with the ability to explain complex data findings clearly and concisely.
Ability to work independently and collaboratively within a fast-paced environment.

Benefits

Base salary may vary depending on, but not limited to: skills, experience, and location.
This role is also eligible for a comprehensive benefits package and annual bonus program.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata analysisdata modelingdashboard developmentLookerLookMLA/B testingdata extractiondata transformationanalytics

Soft Skills

communication skillspresentation skillscollaborationindependenceanalytical thinking