Product Marketing

• Design and run automated GTM systems: Build and maintain outbound workflows that use tools like Clay, Common Room, Unify, HubSpot, etc. to identify, qualify, and contact high-fit leads.
• Design outbound plays: Architect and test new outreach strategies - combining enrichment logic, triggers, and messaging to find what resonates.
• Develop ICP and TAM models: Define and operationalize ideal customer profiles, map total addressable markets, and continuously refine based on conversion data.
• Integrate and automate tools: Connect CRM, enrichment, and outreach tools using APIs, Make, or code (e.g., Python, JavaScript) to eliminate manual work.
• Measure and iterate: Analyze campaign performance, reply rates, and conversion data to continuously optimize.
• Prototype GTM experiments: Test new channels, data sources, and sequencing tactics to increase efficiency and scale.

GTM Engineer

Senior Director, Product Marketing

GTM Strategy Lead, Loans

Go-To-Market Engineer

Product Marketing Associate

Product Marketer – Mid-Senior