Head of Marketing

Weekday (YC W21)

Head of Marketing leading strategies to elevate branding and drive demand in global cybersecurity markets. Collaborating with cross-functional teams for measurable business growth.

Posted 7/16/2026full-timeRemote • 🇮🇳 IndiaLead💰 ₹3,000,000 - ₹5,500,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global marketing strategies, particularly in B2B SaaS and cybersecurity sectors. Proven ability to lead demand generation programs, optimize marketing performance, and enhance brand visibility through strategic content and partnerships.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceProduct Marketing ExpertiseDemand Generation Program DevelopmentLeadership in Marketing FunctionsAnalytical Mindset for Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyProduct PositioningMessaging DevelopmentMarket ResearchCompetitive AnalysisSales EnablementContent StrategyBrand DevelopmentPipeline GrowthCustomer Acquisition

Soft Skills

StorytellingProject ManagementCross-Functional CollaborationLeadershipCommunication

Tools & Technologies

Marketing Automation PlatformsCRM SystemsAnalytics Tools

Industry Keywords

CybersecurityCloud InfrastructureIdentity ManagementEnterprise TechnologyGlobal B2B Markets

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Develop and execute the global marketing strategy aligned with business objectives and growth targets.
Define compelling product positioning, messaging, and category narratives for cloud identity security solutions.
Conduct market research, competitive analysis, and ideal customer profile (ICP) assessments across key international markets.
Build the company's reputation as a thought leader through strategic content, industry engagement, and brand initiatives.
Lead go-to-market (GTM) planning and execution for new product launches and feature releases.
Design and scale demand generation programs across content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and other acquisition channels.
Partner with Sales to generate high-quality pipeline and accelerate revenue growth.
Develop impactful sales enablement materials that support enterprise sales efforts.
Own the company's brand identity, messaging, and external communications.
Drive content strategy across websites, blogs, whitepapers, case studies, reports, webinars, and public relations initiatives.
Strengthen industry visibility through analyst relations, community engagement, influencers, and strategic partnerships.
Build data-driven marketing campaigns that increase brand awareness, engagement, lead generation, and customer acquisition.
Monitor and optimize key marketing metrics, including pipeline contribution, customer acquisition cost (CAC), ROI, activation, and retention.
Continuously improve channel performance through experimentation, analytics, and performance optimization.
Build, mentor, and lead a high-performing marketing organization.
Manage relationships with agencies, vendors, and external partners.
Foster strong cross-functional collaboration with Product, Sales, Customer Success, and executive leadership to ensure marketing initiatives support business priorities.

Requirements

What you’ll need

10+ years of experience in B2B SaaS marketing, with significant leadership experience.
Proven success scaling marketing functions within SaaS, cybersecurity, or enterprise technology organizations.
Strong expertise in product marketing, positioning, messaging, and go-to-market strategy.
Demonstrated experience building demand generation programs that drive qualified pipeline growth.
Excellent storytelling, content strategy, and brand development skills.
Experience marketing to enterprise IT and security decision-makers.
Strong analytical mindset with experience measuring and optimizing marketing performance.
Excellent project management, leadership, and cross-functional collaboration skills.
Comfortable working in fast-paced, high-growth startup environments.
Experience marketing cybersecurity, cloud infrastructure, identity management, or related enterprise technology solutions (preferred).
Exposure to global B2B markets, particularly North America, Europe, and India (preferred).
Experience with enterprise sales enablement, ABM strategies, and partner marketing initiatives (preferred).
Familiarity with modern marketing automation platforms, CRM systems, and analytics tools (preferred).

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Weekday (YC W21) Website LinkedIn All Job Openings 11 - 50 employees Founded 2021 ☁️ SaaS 🎯 Recruiter Human Resources
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Develop and execute the global marketing strategy aligned with business objectives and growth targets.
Define compelling product positioning, messaging, and category narratives for cloud identity security solutions.
Conduct market research, competitive analysis, and ideal customer profile (ICP) assessments across key international markets.
Build the company's reputation as a thought leader through strategic content, industry engagement, and brand initiatives.
Lead go-to-market (GTM) planning and execution for new product launches and feature releases.
Design and scale demand generation programs across content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and other acquisition channels.
Partner with Sales to generate high-quality pipeline and accelerate revenue growth.
Develop impactful sales enablement materials that support enterprise sales efforts.
Own the company's brand identity, messaging, and external communications.
Drive content strategy across websites, blogs, whitepapers, case studies, reports, webinars, and public relations initiatives.
Strengthen industry visibility through analyst relations, community engagement, influencers, and strategic partnerships.
Build data-driven marketing campaigns that increase brand awareness, engagement, lead generation, and customer acquisition.
Monitor and optimize key marketing metrics, including pipeline contribution, customer acquisition cost (CAC), ROI, activation, and retention.
Continuously improve channel performance through experimentation, analytics, and performance optimization.
Build, mentor, and lead a high-performing marketing organization.
Manage relationships with agencies, vendors, and external partners.
Foster strong cross-functional collaboration with Product, Sales, Customer Success, and executive leadership to ensure marketing initiatives support business priorities. 🎯 Requirements
10+ years of experience in B2B SaaS marketing, with significant leadership experience.
Proven success scaling marketing functions within SaaS, cybersecurity, or enterprise technology organizations.
Strong expertise in product marketing, positioning, messaging, and go-to-market strategy.
Demonstrated experience building demand generation programs that drive qualified pipeline growth.
Excellent storytelling, content strategy, and brand development skills.
Experience marketing to enterprise IT and security decision-makers.
Strong analytical mindset with experience measuring and optimizing marketing performance.
Excellent project management, leadership, and cross-functional collaboration skills.
Comfortable working in fast-paced, high-growth startup environments.
Experience marketing cybersecurity, cloud infrastructure, identity management, or related enterprise technology solutions (preferred).
Exposure to global B2B markets, particularly North America, Europe, and India (preferred).
Experience with enterprise sales enablement, ABM strategies, and partner marketing initiatives (preferred).
Familiarity with modern marketing automation platforms, CRM systems, and analytics tools (preferred). Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director of Product Marketing – Commercialization 🕒 July 8 Medical Informatics Engineering 51 - 200 ☁️ SaaS 🤖 Artificial Intelligence 🤝 B2B Website LinkedIn All Job Openings Director of Product Marketing & Commercialization at Enterprise Health managing product positioning and market clarity. Leading go-to-market strategies and sales enablement in B2B healthcare technology. 🇮🇳 India – Remote 💰 Series unknown on 2024-05 ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Marketing Director 🕒 July 6 Portcast 11 - 50 🚗 Transport ☁️ SaaS 🔌 API Website LinkedIn All Job Openings Marketing Director leading strategy and execution for Portcast's marketing in logistics technology. Oversee product marketing and team performance to drive measurable business impact. 🇮🇳 India – Remote ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Head of Marketing 🕒 June 18 Zenara Health 1 - 10 ☁️ SaaS 🤖 Artificial Intelligence 🤝 B2B Website LinkedIn All Job Openings Head of Marketing at Zenara Health, leading the full marketing function for an AI-based psychiatric care platform. Focusing on US behavioral health market with significant team leadership responsibilities. 🇮🇳 India – Remote 💵 ₹5M - ₹7M / year ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) Marketing Director, AI Native Growth 🕒 June 17 Codvo.ai 51 - 200 🔒 Cybersecurity ☁️ SaaS Website LinkedIn All Job Openings Director of Marketing leading top-of-funnel growth using AI strategies in demand generation. Overseeing marketing initiatives within a prominent AI & Data engineering services company. 🇮🇳 India – Remote ⏰ Full Time 🔴 Lead 🎯 Chief Marketing Officer (CMO) View More Chief Marketing Officer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs