Head of Content

Weekday (YC W21)

Head of Content for AI-native product managing social content engine and creator partnerships. Responsible for content strategy, implementation, and performance measurement in a remote setting.

Posted 7/15/2026full-timeRemote • 🇮🇳 IndiaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and scaling content and brand functions for B2C audiences, with a strong focus on social strategy, creator partnerships, and performance marketing. Proficient in crafting compelling narratives and optimizing content performance using data-driven insights.

Highest-signal resume keywords

B2C Social StrategyCreator/Influencer PartnershipsContent Creation and CopywritingPerformance MarketingAI Tools Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content StrategyProduct LaunchesSocial Content DevelopmentPerformance MeasurementOnboarding CopyIn-App CopyLanding Page CopyNarrative CraftingAsset CreationCommunity Engagement

Soft Skills

CollaborationCreativityCommunicationLeadershipIndividual Contribution

Tools & Technologies

AI ToolsContent Management SystemsSocial Media PlatformsPerformance Analytics Tools

Industry Keywords

B2CPLGProsumersThought LeadershipFast-Scaling Startup

About the role

Key responsibilities & impact

Own the social content engine end to end, defining voice, formats, channel mix, and cadence for a US B2C audience.
Source, sign, and run creator and influencer partnerships, turning the community into a distribution engine.
Lead content for every product launch, crafting narratives, assets, and enablement material.
Own the words inside and around the product, including onboarding, in-app copy, feature pages, and landing pages.
Partner with growth on paid creative, including hooks, angles, scripts, and content for performance marketing.
Collaborate with the design team to ship visually excellent content.
Measure and iterate content performance, tying it to real outcomes like reach, signups, and activation.
Build and amplify the founders' personal brands through thought leadership and social presence.

Requirements

What you’ll need

Deep fluency in the US B2C social and creator ecosystem, understanding what performs online.
Built a content/brand function from 0→1 and scaled it 1→10, ideally at a B2C, PLG, or prosumer product.
Strong individual contributor, hands-on in writing, making, and shipping content.
Track record across social strategy, creator/influencer partnerships, product launches, and product copy.
AI-first mindset, using AI tools as a default co-pilot.
Bonus: Experience activating founder/executive brands.
Bonus: Experience at an AI-native or fast-scaling startup.

Benefits

Comp & perks

Own the brand of one of the fastest-growing AI-native products with real autonomy.
Work directly with the founders on the company's story.
Work on a visual-first product where content is seen by millions.
Access to the latest AI tools and a front-row seat to building an AI-native product.
Clear path to scale the function and personal growth into broader brand and marketing leadership.