Senior Brand Strategist

Weekday (YC W21)

Senior Brand Strategist leading brand and content strategies for an EdTech platform focusing on international students. Driving growth via social media and strategic direction.

Posted 4/27/2026full-timeRemote • 🇮🇳 IndiaSenior💰 ₹500,000 - ₹1,000,000 per yearWebsite

About the role

Key responsibilities & impact

Own and manage the content calendar across all major social platforms
Define weekly content themes, formats, and creator briefs
Review and approve all content before publishing
Optimize captions, hashtags, and posting schedules based on audience behavior
Align content with key academic and cultural moments (intakes, exams, festivals, deadlines)
Repurpose SEO content into engaging social formats
Define and maintain a consistent brand voice and identity
Position the brand as a native, student-first platform aligned with UK culture
Monitor competitors and identify differentiation opportunities
Build brand guidelines in collaboration with design teams
Execute a content-first, soft-sell strategy focused on lifestyle and student engagement
Manage content creators, video editors, and marketing support staff
Provide clear briefs, feedback, and performance direction
Coordinate cross-functional workflows with SEO and marketing teams
Conduct regular syncs and onboard new creators as needed
Oversee community engagement channels, including social media and messaging groups
Define tone, templates, and engagement strategies
Drive organic growth through collaborations, comments, and content trends
Track and optimize follower growth, engagement, and inbound interest
Monitor performance using platform analytics tools
Prepare weekly insights and actionable reports
Continuously refine strategy based on data and trends

Requirements

What you’ll need

2–4 years of experience in content marketing, social media, or growth marketing
Experience working with international student audiences (UK, US, or Australia markets preferred)
Proven success in growing social media accounts (especially Instagram/TikTok)
Strong understanding of short-form video content and engagement mechanics
Experience managing creators, freelancers, or ambassador programs
Excellent written communication skills with a natural, conversational tone
Highly self-driven with the ability to operate independently.
Personal experience studying abroad (UK preferred)
Experience with student ambassador or campus programs
Familiarity with SEO and content-led growth strategies
Exposure to YouTube and Snapchat content strategies

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Weekday (YC W21) Website LinkedIn All Job Openings 11 - 50 employees Founded 2021 ☁️ SaaS 🎯 Recruiter Human Resources
SaaS
Recruitment Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies. Senior Brand Strategist Job not on LinkedIn 🔥 0 minutes ago 🇮🇳 India – Remote 💵 ₹500k - ₹1M / year ⏰ Full Time 🟠 Senior 💃 Brand Manager Apply Now Find Hiring Managers Customize resume for this job Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and manage the content calendar across all major social platforms
Define weekly content themes, formats, and creator briefs
Review and approve all content before publishing
Optimize captions, hashtags, and posting schedules based on audience behavior
Align content with key academic and cultural moments (intakes, exams, festivals, deadlines)
Repurpose SEO content into engaging social formats
Define and maintain a consistent brand voice and identity
Position the brand as a native, student-first platform aligned with UK culture
Monitor competitors and identify differentiation opportunities
Build brand guidelines in collaboration with design teams
Execute a content-first, soft-sell strategy focused on lifestyle and student engagement
Manage content creators, video editors, and marketing support staff
Provide clear briefs, feedback, and performance direction
Coordinate cross-functional workflows with SEO and marketing teams
Conduct regular syncs and onboard new creators as needed
Oversee community engagement channels, including social media and messaging groups
Define tone, templates, and engagement strategies
Drive organic growth through collaborations, comments, and content trends
Track and optimize follower growth, engagement, and inbound interest
Monitor performance using platform analytics tools
Prepare weekly insights and actionable reports
Continuously refine strategy based on data and trends 🎯 Requirements
2–4 years of experience in content marketing, social media, or growth marketing
Experience working with international student audiences (UK, US, or Australia markets preferred)
Proven success in growing social media accounts (especially Instagram/TikTok)
Strong understanding of short-form video content and engagement mechanics
Experience managing creators, freelancers, or ambassador programs
Excellent written communication skills with a natural, conversational tone
Highly self-driven with the ability to operate independently.
Personal experience studying abroad (UK preferred)
Experience with student ambassador or campus programs
Familiarity with SEO and content-led growth strategies
Exposure to YouTube and Snapchat content strategies Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs APAC Brand Manager 🕒 April 8 Keenpac 51 - 200 🤝 B2B ☁️ SaaS 🛍️ eCommerce Website LinkedIn All Job Openings APAC Brand Manager managing core asset workstreams for OLIVER Agency in the tech industry. Leading efforts across Mobility, Nest, Hearables & Wearables, ensuring brand consistency and project management. 🇮🇳 India – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 💃 Brand Manager Brand Manager 🕒 January 29 Interview Kickstart 201 - 500 Website LinkedIn All Job Openings Digital-First Brand Marketing Manager leading marketing growth through consumer insights and creative execution for Interview Kickstart. Overseeing campaigns, social media strategy, and brand positioning. 🇮🇳 India – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 💃 Brand Manager View More Brand Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

content marketingsocial mediagrowth marketingSEOshort-form video contentcontent-led growth strategiesanalytics toolsengagement strategiescontent calendar managementbrand voice development

Soft Skills

written communicationself-drivenindependent operationcollaborationfeedback provisionperformance directioncommunity engagementcreativitystrategic thinkingadaptability