Weedmaps

Senior Director, Creative and Content

Weedmaps

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Salary

💰 $207,410 - $232,391 per year

Job Level

Senior

About the role

  • Recruit, manage, and develop a high-performing creative team across design, brand and content strategy, and production.
  • Provide clear direction, feedback, mentorship, and growth opportunities for team members.
  • Foster a culture of creativity, collaboration, accountability, and continuous improvement.
  • Ensure the team operates efficiently with clear priorities, scalable processes, and high-quality output.
  • Define and lead Weedmaps’ creative vision across brand, content, and marketing channels.
  • Champion and evolve the brand’s visual identity, voice, and storytelling framework.
  • Ensure creative excellence and consistency across all touchpoints, including paid media, owned channels, experiential, and editorial content.
  • Own and define Weedmaps’ brand and content strategy, setting the vision for how the brand is positioned, expressed, and experienced across all channels.
  • Establish the core brand narrative, messaging framework, and content pillars that guide marketing, product storytelling, and campaign development.
  • Translate business objectives, audience insights, and cultural context into clear brand and content strategies that drive relevance, differentiation, and impact.
  • Set creative and strategic direction for content across paid, owned, earned, and experiential channels, ensuring cohesion from top-of-funnel brand storytelling through performance and lifecycle content.
  • Define standards and best practices for platform-specific content, balancing creative excellence with effectiveness and scalability.
  • Partner with cross-functional leaders to ensure brand and content strategy are consistently applied across the organization.
  • Oversee the design function across all marketing channels, ensuring strong craft, consistency, and scalability.
  • Lead the in-house studio responsible for photo and video capture, editing, and production.
  • Establish best practices for creative development, production workflows, and quality control.
  • Build and scale an in-house creative agency model to support organizational needs.
  • Define intake, briefing, prioritization, and workflow processes for cross-functional partners.
  • Manage production timelines, budgets, and vendor relationships to ensure efficient and predictable delivery.
  • Determine when to leverage internal resources versus external agencies, freelancers, or production partners.
  • Partner closely with Paid Media to ensure creative is optimized for performance and experimentation.
  • Support Field Marketing and Events with creative concepts and assets for experiential and regional activations.
  • Collaborate with Lifecycle, Marketing Operations, and other stakeholders to align creative with broader marketing goals.
  • Define creative success metrics in partnership with Marketing leadership.
  • Use performance insights, testing results, and audience data to continuously refine creative approaches.
  • Stay current on design, cultural, and content trends, including emerging creative technologies and AI-enabled tools.

Requirements

  • 10+ years of experience in creative roles, including leadership positions within an in-house team, brand, or agency.
  • Proven experience leading multidisciplinary creative teams across design, content, and production.
  • Strong portfolio demonstrating brand leadership, concept development, and multi-channel execution.
  • Experience managing creative operations, production workflows, and budgets.
  • Excellent communication and presentation skills with the ability to influence senior stakeholders.
Benefits
  • Physical Health (Medical, Dental & Vision)
  • 100% employer-paid premium for employees
  • Up to 80% coverage for dependents
  • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Basic Life, Voluntary Life and AD&D Insurance options
  • Supplemental, voluntary benefits
  • Student Loan Repayment/529 Education Savings with a monthly company contribution
  • FSA (Medical, Dependent, Transit and Parking)
  • Voluntary Life and AD&D Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Short- and Long-term Disability Insurance
  • Pet Insurance
  • Identity theft protection
  • Legal access to a network of attorneys
  • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
  • Paid parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
creative strategybrand developmentcontent strategyproduction workflowsbudget managementmultidisciplinary team leadershipphoto and video productioncreative excellenceperformance metricsstorytelling framework
Soft skills
mentorshipcollaborationcommunicationinfluencingaccountabilitycontinuous improvementcreative directionfeedbackorganizational skillsteam development