Director, Paid Media
Weedmaps
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • United States
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Salary
💰 $160,000 - $184,080 per year
Job Level
About the role
- Recruit, manage, and develop a high-performing paid media team across performance and brand disciplines.
- Establish clear roles, operating rhythms, goals, and expectations to support scale and accountability.
- Coach team members on strategy, execution, measurement, and effective cross-functional collaboration.
- Foster a culture of rigor, experimentation, ownership, and continuous improvement.
- Define and lead Weedmaps’ paid media strategy across performance and brand channels.
- Build an integrated, full-funnel media approach that balances acquisition efficiency with sustained brand investment.
- Establish a clear point of view on channel mix, investment strategy, experimentation, and measurement frameworks.
- Oversee media planning and execution across channels including paid search, paid social, display, mobile app acquisition, video, audio, influencer, and offline channels.
- Own budget allocation, pacing, and optimization to maximize ROI while supporting long-term brand health.
- Drive a strong test-and-learn culture with clear hypotheses, structured experimentation, and insights that inform future investment decisions.
- Partner with Data, Marketing Operations, and Analytics to define and evolve paid media measurement frameworks.
- Ensure consistent, actionable reporting that supports executive decision-making and investment tradeoffs.
- Translate complex performance data into clear insights, recommendations, and strategic narratives.
- Work closely with Creative and Brand teams to improve asset strategy, channel fit, and creative testing frameworks.
- Partner with Finance on forecasting, budget management, and performance reviews.
- Collaborate with Engineering, Data, and Marketing Operations to ensure the tooling, infrastructure, and integrations needed to support paid media at scale.
- Align with Field Marketing and Events to integrate paid media into regional, experiential, and tentpole initiatives.
- Own relationships with media platforms, vendors, and agency partners, setting clear performance expectations and operating standards.
- Determine when to leverage in-house execution versus agency support to optimize effectiveness and efficiency.
- Partner with Lifecycle Marketing to ensure seamless coordination between paid and owned channels for a cohesive customer journey.
Requirements
- 10+ years of experience in paid media, growth marketing, or media leadership roles.
- 5+ years of people management experience, including hiring and developing high-performing teams.
- Deep experience across performance and brand media channels, including digital and offline.
- Strong understanding of attribution, incrementality, experimentation, and media measurement methodologies.
- Experience managing large media budgets and making data-informed investment decisions.
- Advanced proficiency in data analysis with comfort partnering closely with data and analytics teams.
Benefits
- Physical Health (Medical, Dental & Vision)
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid mediagrowth marketingmedia leadershipdata analysismedia measurement methodologiesattributionincrementalityexperimentationbudget managementperformance data
Soft skills
team managementcoachingcross-functional collaborationstrategic thinkingcommunicationownershipcontinuous improvementexperimentation cultureinsight generationrelationship management