Senior Product Manager – Growth
Weedmaps
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $153,750 - $187,000 per year
Job Level
Senior
About the role
- Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
- Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
- Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
- Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
- Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
- Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals.
Requirements
- Bachelor’s degree or equivalent work experience
- 5+ years product management experience in a growth focused role.
- Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
- Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
- Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.
Benefits
- Physical Health (Medical, Dental & Vision)
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementdata analysisdemand generationgrowth strategyfunnel optimizationexperimentationquantitative insightsqualitative insightsuser needs analysis
Soft skills
leadershipcollaborationcommunicationstrategic thinkingproblem solving
Certifications
Bachelor's degree