National Accounts Manager
Sonova Group
SFDC
Market Manager
Weedmaps
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $99,115 - $110,950 per year
Job Level
SeniorLead
About the role
- Manage specific regional territories to achieve marketing goals & objectives.
- Grow WM customer base by increasing full funnel customer acquisitions.
- Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”.
- Enhance client relationships through meaningful engagement and support activities.
- Manage existing relationships and engage new potential customers.
- Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
- Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
- Executes programming within an allocated marketing budget.
- Understands regional marketing plans and tailoring them to maximize field market spend.
- Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.
- Develops strategic partnerships with culturally relevant partners.
- Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI).
- Supports overall revenue and marketing team goals and programs.
- Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
- Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting.
- Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback
- Effectively manage stakeholders to achieve regional market OKRs.
- Ensures all stakeholders are trained and execute to company standards.
- Drive a company owned vehicle for business events.
Requirements
- Bachelor’s degree in business, marketing, communication or other related field.
- 7 years experience in marketing or other related management role
- Knowledgeable of cannabis marketing best practices
- Professional, philanthropic, and/or community experience in the cannabis industry
- Experience with marketing tools and software
- Experience working in the technology industry
- Ability to interact with people of all different levels and backgrounds in a team environment
- Excellent organization and communication
- Leadership, problem solving, and networking skills
- Must have a valid driver's license with minimal points
- Ability to travel up to 80%.
Benefits
- Physical Health benefits: Medical, Dental & Vision:
- Employee - employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- For plans that offer coverage to your dependents, you pay a small contribution
- Mental Health benefits:
- Free access to CALM app for employees and dependents
- Employee Training
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO, Paid Sick Leave, and Company Holidays
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings - including a company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave
- Generous PTO and company holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketingevent productionbudgetingproject managementROI evaluationcustomer acquisitionstrategic partnershipscampaign executionstakeholder managementcannabis marketing best practices
Soft skills
leadershipproblem solvingcommunicationorganizationteam collaborationrelationship managementengagementvision settingfeedback provisionnetworking
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communication
