webook.com We're All About Fun

Senior Marketing Intelligence Officer

webook.com We're All About Fun

full-time

Posted on:

Location Type: Remote

Location: Pakistan

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Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Lead marketing data strategy by designing dashboards and producing insights.
  • Collaborate cross-functionally with Performance, CRM, BI, and Regional Marketing teams.
  • Build and improve real-time dashboards tracking marketing KPIs.
  • Develop automated reporting frameworks for performance updates.
  • Forecast user growth and revenue impact using predictive models.
  • Conduct brand health tracking metrics across regions.
  • Lead primary research initiatives to inform strategic decisions.
  • Compile secondary research for positioning and expansion efforts.
  • Analyze country-specific campaign outcomes with regional marketing leads.
  • Own the marketing measurement framework linking media investment to outcomes.
  • Collaborate with CRM and Lifecycle Marketing on conversion rates and churn.
  • Support performance marketing with audience segmentation insights.
  • Monitor competitor campaigns and digital presence through benchmarks.
  • Provide internal training to scale data literacy across marketing.

Requirements

  • 5–7 years of experience in marketing analytics, business intelligence, or data science roles.
  • Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.
  • Solid understanding of marketing KPIs and their connection to business outcomes.
  • Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS).
  • Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures.
  • Proven track record in applying forecasting and predictive modeling techniques.
  • Experience with primary and secondary research, including brand tracking and consumer insights.
  • Exceptional storytelling and communication skills, including executive reporting.
  • Ability to work cross-functionally with marketing, BI, product, and finance teams.
  • Fluent in English; Arabic is a plus.
  • Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing analyticsbusiness intelligencedata sciencedashboard buildingSQLExcelpredictive modelingprimary researchsecondary researchmarketing KPIs
Soft skills
storytellingcommunicationcross-functional collaborationdata literacy training
Certifications
Bachelor’s degree in Marketing AnalyticsMaster’s degree in Marketing AnalyticsBachelor’s degree in StatisticsMaster’s degree in StatisticsBachelor’s degree in Data ScienceMaster’s degree in Data Science