CRM Analyst, Mid-level

Webmotors

CRM Analyst driving strategic projects and automation in the automotive industry. Enhancing customer journeys and analyzing data insights for optimized decision-making.

Posted 6/17/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

**What you'll do (Responsibilities):**
**CRM Operations Focal Point:** Act as the primary technical reference for day-to-day CRM operations, supporting coordination on tactical decisions. This position offers strong development potential to become a leading specialist in the area.
**Support for CRM Projects and Products:** Actively assist coordination in structuring, designing, and packaging CRM projects and journeys that will serve as high-value products for sale to end customers, helping position the area as a strategic lever.
**Database Monetization:** Execute and support strategies to monetize databases, operating CRM with a business-oriented mindset to boost revenue and turn it into a direct revenue channel.
**Data Strategy & Intelligence:** Conduct base volumetry assessments to identify business opportunities, cross-reference information, and provide strategic, actionable insights to the company.
**Optimization Culture (Test & Learn):** Create and implement robust methodologies to optimize CRM KPIs. Run structured A/B tests and apply market best practices for continuous improvement of conversion rates.
**Omnichannel Operation & Automation:** Design and execute communication flows, automated journeys, and one-off sends, ensuring a seamless experience across WhatsApp, App Push, Email Marketing, and Web Push channels.
**Visibility & Reporting:** Prepare reports and presentations, leading monthly reviews to demonstrate CRM results and the impact of CRM actions to stakeholders.

Requirements

What you’ll need

**Technical Skills (Hard Skills) and Tools:**
**Automation Platforms:** Operational proficiency with Salesforce Marketing Cloud (especially Automation Studio and Content Builder), Insider, and Validity.
**Languages and Databases:** Intermediate to advanced knowledge of SQL for data manipulation and extraction (experience with Query Builder). Intermediate knowledge of HTML for building and adjusting templates.
**Data & Tracking:** Hands-on experience with campaign parameterization (UTMs, event tracking) to ensure correct attribution of results.
**Agile Management:** Experience with organizational tools and agile methodologies (Monday, Asana, Jira) to manage workflow.
**Strategic and Behavioral Skills (Soft Skills):**
**Funnel Vision:** Deep understanding of Top, Middle, and Bottom funnel stages, knowing which channel and message to use to move users along the journey.
**Clear Communication:** Ability to argue and present to help defend CRM projects and demonstrate the value of deliveries.
**Ownership (Sense of Ownership):** Hands-on profile that takes responsibility for technical operations, with strong willingness to learn and develop alongside the growth of the area.

Benefits

Comp & perks

🏥 Medical insurance
🏥 Dental insurance
🍽️ Meal allowance
🛒 Food allowance
👶 Childcare or nanny assistance
👨 👧 Extended maternity and paternity leave, including in cases of adoption
💰 Advance payment of the 13th salary in May for employees who were with us by 12/31 of the previous year
🎉 Birthday Day-Off: one day off to celebrate as you wish
💪 Gympass and TotalPass: to support physical and mental health
💼 Life insurance
💡 PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social work, legal and financial areas
🎟️ SESC Credential: access to leisure, culture, health programs and more
🏷️ Santander Partnerships: discounts on travel, restaurants, theaters, cinemas, gyms and more
🚘 70% discount to advertise your car on the Webmotors website
🌟 Top Referral Program: refer talent and be recognized if they are hired and pass the experience period

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLHTMLA/B testingcampaign parameterizationdata manipulationdata extractionCRM optimizationdatabase monetizationdata strategyconversion rate optimization

Soft Skills

clear communicationownershipfunnel visionstrategic thinkingcollaborationpresentation skillsproblem-solvingadaptabilityresponsibilitycontinuous improvement