Web Analytics Analyst, Mid-level

Webmotors

full-time

Posted on: 1/9/2026

Location Type: Hybrid

Location: São Paulo • Brazil

✨ AI Apply

About the role

Define and track performance indicators (KPIs) and relevant metrics for different business areas, ensuring alignment with strategic objectives.
Build and maintain reports and dashboards in Adobe Workspace, ensuring clarity, consistency, and usefulness for stakeholders.
Perform digital performance analyses, turning data into actionable insights to optimize products and campaigns.
Produce ad hoc reports with quantitative and qualitative analyses that support improvement recommendations.
Participate in the planning and execution of A/B and multivariate tests, contributing to hypothesis definition and result evaluation.
Collaborate on technical documentation of data collection, supporting governance and standardization of Web Analytics processes.
Configure and validate events, variables, and dimensions in Adobe Launch and other tagging tools, ensuring accurate data capture.
Support internal teams and partners in adopting digital measurement best practices and advancing analytical maturity.

Experience in tagging websites and apps, with mastery of major data collection methodologies and the ability to troubleshoot common scenarios.
Strong knowledge of Adobe Analytics, Adobe Launch, and Adobe Target, including configuration, maintenance, and platform integration; support in evolution projects.
Experience in Data Visualization, designing clear and focused dashboards that support business decision-making.
Practical knowledge of programming languages (JavaScript, HTML, CSS) and SQL for data manipulation and integration of analytical solutions.
Analytical and consultative skills, working with different areas to interpret data and promote good digital measurement practices.
Participation in digital measurement projects, contributing to the implementation of tagging frameworks, data governance, and integration with analytical tools.

Benefits

Annual bonus based on your development
Health insurance
Dental insurance
Meal voucher
Food allowance
Childcare or babysitting allowance
Extended maternity and paternity leave, including in cases of adoption
Advance payment of the 13th salary in May for employees who were with us by 12/31 of the previous year
Birthday Day Off: one day off to celebrate as you wish
Gympass and TotalPass: to support physical and mental health
Life insurance
PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social work, legal, and financial matters
SESC credential: access to leisure, culture, health programs, and more
Santander partnerships: discounts on travel, restaurants, theaters, cinemas, gyms, and other services
70% discount to list your car on the Webmotors website
Top Referral Program: refer talent and be recognized if they are hired and complete the evaluation period

Tip: use these terms in your resume and cover letter to boost ATS matches.

Adobe AnalyticsAdobe LaunchAdobe TargetData VisualizationJavaScriptHTMLCSSSQLA/B testingmultivariate testing

analytical skillsconsultative skillscollaborationcommunicationproblem-solving