Webmotors

Senior Marketing Analyst – Branding

Webmotors

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Strategic brand planning: manage processes and stages of product launches, market positioning, communications, event organization, training, customer engagement, and performance monitoring.
  • Project management: act as the focal point for marketing initiatives, delivering presentations, coordinating briefings and project meetings. Planning, timelines and budget forecasts are essential responsibilities for this role.
  • Branding performance analysis: understand traffic, media and business KPIs to identify opportunities for brand initiatives and to justify investments. Familiarity with quantitative and qualitative research is also expected.
  • Execution and creativity: drive projects from concept to execution in a creative way that differentiates us from competitors and consistently aims to delight our customers. As a branding lead, ensure brand consistency across all campaigns, structure messaging through strategic positioning, and deliver audience, traffic and engagement results that build brand impact.

Requirements

  • Organized, responsible, proactive, with ease working in cross-functional teams.
  • Senior-level presence to lead meetings and drive projects.
  • Strong communication skills; will regularly align information and presentations with team/manager, other departments and executives.
  • Microsoft Office knowledge: Excel, PowerPoint, Word.
  • Experience with task management platforms: Monday, Trello, Asana, Jira, etc.
  • Knowledge of branding techniques and terminology to ensure consistency and maintain the brand book.
  • Experience planning offline media (TV, connected TV, street furniture/urban furniture, OOH) to collaborate with our agency on regional brand expansion projects.
  • Experience with qualitative and quantitative research.
  • Familiarity with data and traffic analysis tools for web/app analytics (Adobe, Google, Tableau, etc.).
Benefits
  • Annual bonus based on performance/development
  • Health insurance
  • Dental insurance
  • Meal allowance (Vale Refeição)
  • Food/grocery allowance (Vale Alimentação)
  • Childcare or nanny assistance
  • Extended maternity and paternity leave, including in cases of adoption
  • Advance payment of the 13th salary in May for employees who were with us as of 12/31 of the previous year
  • Birthday day off: one day off to celebrate as you wish
  • Gympass and TotalPass: benefits for physical and mental wellness
  • Life insurance
  • PAP – Personal Support Program (Auster): free support in psychology, nutrition, nursing, social work, legal and financial services
  • SESC membership: access to leisure, culture, health programs and more
  • Santander partnerships: discounts on travel, restaurants, theaters, cinemas, gyms and more
  • 70% discount to advertise your car on Webmotors
  • Top Referral Program: refer talent and be rewarded if they are hired and successfully complete the experience/probation period

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
branding techniquesbranding performance analysisproject managementdata analysisquantitative researchqualitative researchmarket positioningperformance monitoringevent organizationcustomer engagement
Soft skills
organizedresponsibleproactivestrong communication skillscross-functional teamworksenior-level presencepresentation skillsleadershipcreativitystrategic thinking