Demand Generation Associate, Field Programs

Webflow

Demand generation associate driving Webflow’s B2B SaaS field programs, sponsorships, and gifting campaigns. Building pipeline through AI-assisted workflows, event activations, and measurable marketing programs.

Posted 8/14/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $103,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and revenue marketing within a B2B SaaS environment, with a strong focus on AI-assisted workflows, vendor management, and cross-functional collaboration. Proficient in campaign execution, reporting, and stakeholder communication to drive successful sponsorship and gifting programs.

Highest-signal resume keywords

Demand GenerationAI Tools ImplementationMarketing AutomationCross-Functional CoordinationVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationRevenue MarketingGrowth MarketingCampaign ReportingSponsorship EvaluationROI TrackingEvent ManagementSuccess Metrics DefinitionAI-Assisted WorkflowsOperational Discipline

Soft Skills

Proactive CommunicationJudgmentPattern RecognitionStakeholder ManagementReliability

Tools & Technologies

MarketoHubSpotSalesforceAI AgentsCRM Systems

Certifications & Qualifications

Valid Right-to-Work Authorization

Industry Keywords

B2B SaaSField MarketingSponsorship ProgramsEvent ActivationsGrowth Strategies

About the role

Key responsibilities & impact

Own demand generation execution for field plays and event activations, including outreach sequencing, list management, event follow-up within 48 hours, and post-campaign reporting
Own the full lifecycle of third-party sponsorships, including vendor evaluation, contract coordination, budget ownership, campaign integration, and reporting
Run the gifting program end-to-end, including campaign triggers, execution, inventory management, ROI tracking, and reporting
Serve as the demand generation point of contact for sponsorship and gifting programs across Sales, XDR, and Field Marketing
Build, maintain, and iterate AI-assisted workflows for sponsorship research, gifting briefs and copy, post-event reporting, and stakeholder updates
Deploy AI agents in production workflows with humans in the review loop
Evolve from executing defined programs to proposing and shaping sponsorship and field activation strategy
Travel up to 15–20% for company and team offsites
Report to the Director, Demand Generation

Requirements

What you’ll need

2–4 years of experience in demand generation, revenue marketing, growth marketing, or a similar function at a B2B SaaS company
Track record coordinating cross-functional programs across Sales, SDR/XDR, and marketing, with examples of keeping stakeholders informed and investments on track
Experience using AI tools in production workflows and personally building or iterating AI-assisted sequences, briefs, or reports
Comfort with marketing automation and CRM systems such as Marketo, HubSpot, or Salesforce for campaign setup, tracking, and reporting
Operational discipline, clean documentation, and reliable execution
Ability to identify patterns and form opinions about future sponsorship and field activation opportunities
Clear, proactive communication with Sales, XDR, and Field Marketing
Ability to define success metrics and reporting plans for sponsorships, gifting campaigns, and events
Judgment about when to use AI and when human review is required
Vendor and program management skills, including sponsorship evaluation, scope negotiation, and vendor accountability
Proactive embrace of AI and emerging technologies
Valid right-to-work authorization depending on country of employment
Successful background check may be required

Benefits

Comp & perks

Every permanent Webflower receives equity (RSUs)
Comprehensive medical, dental, and vision plans for full-time employees and dependents, with Webflow covering most premiums
12 weeks of paid parental leave for all parents
6+ weeks of additional paid leave for birthing parents
Inclusive care for family planning, menopause, and midlife transitions
Flexible vacation
Paid holidays
Sabbatical program
Mental health resources, therapy, and coaching
401(k) with 100% employer match up to $6,000/year in the U.S.
Support for retirement savings globally
Monthly localized stipends for work and wellness expenses, including Wi-Fi and workouts
Annual WIN bonus program for full-time, permanent, non-commission employees
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on contract and country/state of employment
Reasonable accommodation for individuals with disabilities