Staff Brand Designer

Webflow

Staff Brand Designer role at Webflow, designing the web experience as their primary brand surface. Collaborating with teams to create coherent brand narratives across digital platforms.

Posted 7/30/2026full-timeRemote • 🇺🇸 United StatesLead💰 $143,300 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Webflow for designing and building marketing websites, ensuring brand expression through narrative and interaction. Capable of mentoring others while maintaining high standards for performance, accessibility, and SEO across various brand surfaces.

Highest-signal resume keywords

Webflow ExpertiseBrand DesignCMS ArchitectureAI FluencyHTML and CSS Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web DesignWeb DevelopmentComplex CMS StructuresSystem-Level ThinkingPerformance OptimizationInteraction DesignCampaign DesignMotion DesignJavaScript AdaptationPortfolio Development

Soft Skills

MentoringCollaborationFeedback DeliveryCommunicationProblem Solving

Tools & Technologies

WebflowAI-Assisted Design ToolsGenerative Code ToolsAgentic Build Tooling

Certifications & Qualifications

BS/BA College Degree

Industry Keywords

Brand ExpressionUser ExperienceMarketing WebsitesAccessibilitySEO HealthCampaign SystemsEditorial DesignPhysical Space Design

About the role

Key responsibilities & impact

Treat webflow.com as the place most people meet the brand, and design it as an experience rather than a stack of sections.
Shape pacing, narrative, and flow across a visitor's path, not just the layout of individual pages.
Express the brand through behavior—type, motion, interaction, and state—not only through how a frame looks at rest.
Extend the brand system into web-native patterns and components that other designers and marketers can use without you in the room.
Design and build in the same motion, carrying work from brand idea to shipped page without handing it off at the seam.
Act as the primary technical owner of Webflow's marketing surface area, from CMS architecture to component systems to publishing workflow.
Build on Webflow as our most sophisticated customer, so the site stands as proof of what the platform can do rather than an exception to it.
Hold the craft bar on brand expression and the technical bar on implementation at the same time, and know when the two are in tension.
Make architectural calls that balance ambition against performance, scalability, and the cost of maintaining them a year from now.
Ship launches, campaign pages, and fixes with speed and accuracy under real deadline pressure, including moments like Webflow Conf, and own performance, accessibility, and SEO health as ongoing commitments.
Bring the same standard to work that isn't a website: campaign systems, conference environments, editorial, film, and the brand's expression inside the product.
Design for coherence across surfaces, so an idea that starts on the site still holds up in a keynote, a video, or a physical space.
Work in the open with AI-assisted design and development, generative code, and agentic build tooling, and bring back what actually holds up under a quality bar.
Explore advanced and pre-release platform capabilities and ship them ahead of the market.
Partner with Brand Studio, Product Marketing, Growth, Legal, and Events to get campaigns and launches live without compromising the site.
Mentor designers and marketers through pairing, feedback, and the systems and guardrails you build for them.

Requirements

What you’ll need

BS/BA college degree or relevant experience
8+ years of experience spanning brand design and web design or development, with work that clearly shows both
Demonstrated experience designing marketing websites as a primary surface of a brand—narrative, flow, and interaction across a journey, not just individual page layouts
Deep, demonstrable Webflow expertise, including complex CMS structures, components, interactions, performance work, and system-level thinking
Experience contributing to brand work beyond websites—campaigns, environments, editorial, motion, or product surfaces—with a view on how a brand system has to change shape in each
Active AI fluency: you are already using AI and agentic tooling in real production work, and can show what you have built with it, what you have thrown away, and how you tell those apart
Familiarity with code: you read HTML and CSS comfortably, can follow and adapt JavaScript, and are not stuck when a build needs to go past the visual editor. Professional development experience is not required.
A portfolio that shows both identity-level craft and shipped, high-traffic sites you can speak to at the architecture level.

Benefits

Comp & perks

Ownership in what you help build.
Health coverage that actually covers you.
Support for every stage of family life.
Time off that’s actually off.
Wellness for the whole you.
Invest in your future.
Monthly stipends that flex with your life.
Bonus for building together.