Strategic Planning Manager – Creative Strategist

Weber Shandwick

Gerente de planejamento estratégico liderando comunicação para clientes de entretenimento. Agência Cappuccino, parte da Weber Shandwick, cria campanhas inovadoras para marcas brasileiras.

Posted 8/21/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic planning and communication strategy development, with a strong focus on delivering actionable insights and integrated campaign ecosystems tailored to diverse customer journeys. Proficient in creating compelling presentations and guiding brand positioning in the entertainment sector.

Highest-signal resume keywords

Strategic PlanningCommunication Strategy DevelopmentCultural and Behavioral InsightsPowerPoint Presentation CreationEntertainment Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningCommunication Strategy DevelopmentCampaign Ecosystem DesignCultural Insights AnalysisBehavioral Data Interpretation

Soft Skills

Client Meeting LeadershipCreative Narrative DevelopmentCross-Team Collaboration

Certifications & Qualifications

Bachelor’s Degree in AdvertisingBachelor’s Degree in CommunicationsBachelor’s Degree in JournalismBachelor’s Degree in Public RelationsBachelor’s Degree in Social Sciences

Industry Keywords

Entertainment SectorOmnichannel CommunicationBrand PositioningMarket Data AnalysisCustomer Journey Mapping

About the role

Key responsibilities & impact

Lead the strategy for two entertainment-sector clients, delivering actionable strategic direction and omnichannel communication plans
Lead client meetings, presenting and defending strategies, occasionally in English
Orchestrate cultural and behavioral data and insights to define campaign strategies and formats based on behavior, culture, the competitive landscape, market data, and the client’s business
Work across media and creative teams, serving as a bridge and orchestrating an integrated, coherent final product
Guide the strategic messaging for campaigns and brand positioning
Adapt messaging and design complete campaign ecosystems for different personas and customer journeys, with digital expertise as a core component of the strategy
Enhance the strategic perspective of reports and learning agendas, ensuring they are actionable for future initiatives

Requirements

What you’ll need

Bachelor’s degree in Advertising, Communications, Journalism, Public Relations, Social Sciences, or a related field
Strong track record in strategic planning, with experience at agencies, consultancies, or media companies
Proven experience developing and implementing communication strategies that generated measurable business results and strengthened brand reputation
Ability to create clear, concise, and creative PowerPoint presentations with compelling narratives for senior executives
Broad cultural and behavioral knowledge, with the ability to translate it into opportunities for brands and their businesses
Advanced/fluent English, with confidence discussing, presenting, and responding to questions in client meetings
Preferred: experience in or a genuine interest in the entertainment industry

Benefits

Comp & perks

Independent contractor (PJ) engagement
Cost-of-living allowance
Birthday day off
Wellhub
Hybrid work model, with in-office attendance twice a week
Working hours: 9:00 a.m. to 6:00 p.m.