Director of Revenue Marketing
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full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $160,000 - $170,000 per year
Job Level
About the role
- Define and operationalize the Qualified Account (QA) framework, including scoring models and segment-based targets.
- Architect and optimize full-funnel campaign systems across inbound, outbound, ABX, and field marketing.
- Own measurable marketing pipeline contribution across segments.
- Build and scale account-based programs (ABM/ABX) and signal-driven outbound strategies focused on enterprise pipeline generation.
- Partner closely with Sales to align pre-booking strategy and opportunity acceleration.
- Design lifecycle stages, conversion benchmarks, and stage progression models.
- Drive measurable improvements in conversion rates and reduce sales cycle length through data-driven optimization.
- Own HubSpot Enterprise architecture, automation workflows, routing logic, attribution modeling, and reporting dashboards.
- Establish SLAs with Sales to ensure follow-up rigor and pipeline velocity.
- Continuously reallocate spend based on ROI performance and funnel efficiency metrics.
- Develop executive-level reporting that provides clarity on ROI, attribution, and marketing-influenced revenue.
- Strengthen alignment with Sales leadership by building enablement infrastructure, systemizing RFP processes, and ensuring commercial asset alignment to revenue objectives.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (Master’s degree preferred)
- 8–12+ years of experience in B2B revenue marketing, demand generation, or growth marketing, including experience in $20M–$100M ARR environments
- Deep understanding of enterprise and complex B2B sales cycles
- Strong CRM and marketing automation architecture experience (HubSpot strongly preferred)
- Demonstrated ownership of pipeline metrics and revenue KPIs
- Experience implementing and scaling account-based programs (ABM/ABX)
- Experience building and running signal-driven marketing programs
- Strong analytical, systems-thinking, and performance optimization capabilities
- Comfortable presenting pipeline performance and funnel insights to executive leadership.
- Ability to partner effectively with Sales Operations to align CRM architecture, forecasting inputs, and lifecycle definitions.
- HubSpot certifications preferred
Benefits
- Competitive compensation ($160,000- $170,000 base)
- Comprehensive benefits package including medical/dental/vision insurance
- 401k with company match
- Unlimited Paid-Time off
- Quarterly and annual bonus tied directly to pipeline and revenue KPIs.
- Flexible work schedule
- Remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationpipeline metricsrevenue KPIsmarketing automationdata-driven optimizationconversion benchmarksattribution modelingfunnel efficiency metricssignal-driven marketing
Soft Skills
analytical skillssystems thinkingperformance optimizationpresentation skillscollaborationstrategic alignmentcommunicationleadershipproblem-solvingorganizational skills
Certifications
HubSpot certifications