Performance Marketing Lead
Web Summit
full-time
Posted on:
Location Type: Hybrid
Location: Dublin • Ireland
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Job Level
About the role
- Lead the paid media strategy for all Web Summit events, ensuring activity contributes directly to lead and revenue targets.
- Drive measurable ROAS and ensure paid media meaningfully contributes to pipeline and overall marketing performance.
- Manage, mentor and grow the advertising team, with clear workflows, expectations and development plans.
- Oversee campaign planning and execution across Meta, Google, LinkedIn and emerging platforms, ensuring quality, accuracy and alignment with our messaging and creative approach.
- Partner closely with creative teams to brief, refine and evolve copy and assets so campaigns land clearly and resonate with each audience.
- Own the annual advertising budget and monthly performance tracking, identifying efficiencies and areas for reinvestment.
- Partner with Analytics, Data Science and FP&A to create transparent, actionable and accurate performance reporting and forecasting.
- Build documentation, testing frameworks and repeatable systems that support learning and scale across events.
- Work cross-functionally with marketing operations, website, email and data teams to ensure full-funnel alignment and fuel pipeline generation.
- Collaborate with the Advertising Principal Lead on experimentation, new platform testing and long-term growth initiatives.
- Ensure adherence to best practice across QA, spend pacing, attribution tracking and platform governance.
Requirements
- 7+ years’ experience in advertising or performance marketing, with hands-on management of Meta, Google and LinkedIn campaigns.
- Experience in every stage of the paid media cycle, from shaping ideas and audiences to guiding creative, execution, optimisation and reporting.
- Proven track record of driving strong ROI and ROAS across multi-million-euro media budgets.
- 2+ years’ experience managing and developing teams.
- Understanding of how paid media campaigns are structured, from segmentation and targeting to optimisation, creative and attribution.
- Ability to lead creative thinking as well as structured execution, bringing strong judgment to messaging, positioning and audience-content fit.
- Experience tailoring strategy across countries and regions, adapting audience and messaging to suit local dynamics.
- Comfortable working with paid media reporting frameworks and translating insight into clear next steps.
- Ability to brief and refine copy and creative for paid channels, ensuring messaging is clear, relevant and aligned with the audience.
- Work well cross-functionally and bring clarity, alignment and accountability through communication.
- Strategic thinker who’s comfortable diving into campaign detail when needed.
- Enjoy building systems, documentation and ways of working that support scalable, high-quality delivery.
Benefits
- Subsidised healthcare, dental, employee assistance programme (EAP) and more.
- Pension contribution up to 6%(Irish based only)
- A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
- Company laptop, generous annual leave and flexible working arrangements.
- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
- Annual company get-togethers, charity days, and monthly wellbeing talks.
- Wellness subsidy issued to all employees of €1000 per year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media strategyROAScampaign planningcampaign executionperformance marketingadvertising budget managementperformance reportingattribution trackingoptimisationsegmentation
Soft Skills
leadershipmentoringcommunicationstrategic thinkingcreative thinkingcollaborationclarityalignmentaccountabilityproblem-solving