Web Spring

Junior Performance Marketing Manager – Focus on Meta, Google Ads

Web Spring

part-time

Posted on:

Location Type: Remote

Location: Germany

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Junior

Tech Stack

WordPress

About the role

  • You independently manage the Meta and Google ad accounts of our clients and are responsible for their optimization.
  • Planning, setup & ongoing optimization of lead and applicant campaigns in Meta and Google.
  • You analyze campaign data (e.g. in Meta Business Manager, Google Analytics or funnel reports) and identify patterns, correlations and optimization opportunities.
  • Together with our clients you design and produce efficient text, graphic and video content for the mentioned channels – using creative tools (e.g. Canva).
  • You support the strategic development of our campaign logic and funnel structures.
  • Audience analysis: Analyze target groups to understand their needs and interests.
  • Collaboration with internal experts (e.g. web design).
  • Creation of high-converting forms: Develop forms that motivate users to take the desired action and achieve a high conversion rate.
  • Tracking: Clean setup in GA4/GTM, Enhanced Conversions & Consent Mode v2; regular QA of events.
  • Reporting & actions: Weekly evaluations (CPL/CPA, lead quality) with clear to-dos and prioritization.
  • You are the main point of contact for your accounts, advise clients proactively, present results and drive cross- and upselling opportunities.

Requirements

  • Initial hands-on experience with Google Ads and/or Meta Ads.
  • You don’t have to be a performance marketing expert. If you can already navigate the Business Managers of Google or Meta well and have launched initial campaigns, that is sufficient to start.
  • A degree in Marketing, Business Administration, Media, Communications or Business Informatics, or a comparable qualification or relevant professional experience is desirable but not required.
  • Entrepreneurial thinking, a high sense of ownership and a hands-on mentality.
  • Strong willingness to learn and motivation to continuously expand your performance marketing skills.
  • Strong analytical thinking and initial experience with CRM tools, GA4, GTM or automations (e.g. Zapier) are desirable.
  • Creativity and confident use of Canva or similar tools to create simple ad designs yourself.
  • Some experience working with WordPress or Webflow websites or funnel tools is desirable.
  • Basic understanding of online marketing and familiarity with KPIs such as CPL, CPA, CTR, CVR and ROAS.
  • A good ear for language and copywriting talent (landing pages, ads, emails).
  • Video editing skills are a plus but not required.
  • Independent, structured way of working and high reliability.
  • Very good German language skills (spoken and written).
Benefits
  • Work like an entrepreneur within the company: You structure your day, client meetings and tasks independently in a way that suits you.
  • Remote work: Work from anywhere in the world as long as you are reachable during German working hours and maintain a professional presence on client calls.
  • You get full responsibility for your projects and direct influence on revenue & strategy.
  • Direct collaboration with the founder: You will work closely with the founder Patrick and gain insights into all areas of performance marketing.
  • Steep learning curve & high-quality training: You will learn strategies and skills that others pay a lot for in training and apply them immediately in practice.
  • Fair compensation including performance-based commission.
  • Co-working membership: Upon request you will receive a membership in a co-working space in your city.
  • You will be one of the first employees in a still small but growing company – with the opportunity to actively shape structures and take on leadership responsibility.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta Adscampaign optimizationdata analysisaudience analysisconversion rate optimizationcopywritingvideo editingCRM toolsonline marketing
Soft Skills
entrepreneurial thinkingownershiphands-on mentalityanalytical thinkingcreativityindependent workingstructured workingreliabilitymotivation to learncommunication