Web International Services Ltd. (WIS)

SEO Marketing

• Own the global SEO strategy, with deep market ownership for DACH.
• Build and run the full SEO roadmap, prioritised by revenue impact, delivery speed, and risk.
• Set direction across content, technical, and off-page SEO initiatives across markets.
• Align SEO work tightly to business goals (revenue, volume, and quality).
• Translate SEO into business-first narratives for leadership and non-SEO teams; build visibility so SEO isn’t a “black box.”
• Run structured communication loops (weekly/monthly/quarterly), including proactive updates, risk assessments, and postmortems.
• Lead and mentor the SEO team (DACH + English), setting standards for ownership, communication, and senior behaviour.
• Build scalable SEO processes for research, briefing, execution, QA, and publication; drive continuous improvement via experimentation and retrospectives.
• Own reporting frameworks and KPIs (organic sessions, CTR, rankings, revenue attribution) and maintain clear, consumable SEO documentation.
• Lead SEO for new portal launches from zero: SEO-first structure, topical authority + internal linking strategy, early content velocity, and milestone plans (0–6–12–24 months) to commercial viability.

Head of SEO