Web Estratégica

SEO Marketing

• Support the collection and organization of market data for the team's analyses.
• Assist with executing SEO plans defined by the team, connecting technology, content, and business objectives.
• Perform technical and content audits based on guidelines and checklists, identifying improvements and growth opportunities.
• Monitor trends and audience behavior, supporting the production of relevant and optimized content.
• Monitor metrics and performance, reporting results and suggesting targeted optimizations.
• Help consolidate learnings and organize data into actionable insights.
• Support the development of editorial briefs and topic planning for projects, following the business objectives set by the team.

SEO Analyst – Strategy

• Conduct technical SEO audits focused on crawlability, indexing, and performance (Core Web Vitals, page loading, architecture).
• Analyze competitors and the market, estimate impacts, and generate strategic insights.
• Identify technical bottlenecks and advise teams on SEO/GEO best practices.
• Support CMS migration projects and infrastructure changes with a technical SEO focus.
• Automate analyses and routine tasks using simple scripts in Python or JavaScript.
• Create reports and analyses using tools such as GA4, Google Search Console, Semrush, and Google Sheets.
• Work closely with Product, Content, and Development teams to ensure efficient implementation of recommendations.
• Monitor results and consolidate learnings to guide future actions.

SEO Analyst – Strategy

Junior Technical SEO Analyst