Weaviate

Full-stack Engineer

• Build and iterate on Weaviate Cloud products and product-led-growth (PLG) levers - including onboarding flows, in-product prompts, and expansion paths - with a focus on usability and feature adoption
• Identify and resolve friction in the Weaviate Cloud user journey by instrumenting end-to-end flows, tracking key product metrics (activation, engagement, retention), and acting on data insights
• Talk to our users directly to build firsthand empathy for the developer experience and surface insights that data alone won’t reveal
• Partner cross-functionally with Product, Design, Growth, Web, and Documentation teams to run experiments and create a cohesive user experience across all touchpoints
• Contribute to frontend and backend systems that support scalable, high-quality product experiences, including code reviews, automated tests, and production issue resolution
• Bring a strong sense of ownership - ship features, measure impact, and iterate quickly

Product Engineer – Growth

Product Marketing

• Own PLG Campaign Execution (60%)
• Design & Execute Multi-Channel Campaigns:
• Plan and execute monthly PLG campaigns targeting specific user segments
• Own multi-channel campaigns end-to-end from rollout to analysis
• Collaborate with engineering to launch in-app banners, modals, and notifications
• A/B test messaging, timing, and channels to optimize performance
• Data-Driven Segmentation:
• Work with data team to identify high-value user segments
• Write segmentation criteria based on product behavior
• Build and maintain custom messaging lists
• Validate segment quality and iterate based on results
• Measure & Iterate:
• Track campaign performance: open rates, click rates, conversions, primary metrics
• Run retrospectives after each campaign to identify learnings
• Build a continuous optimization loop: test → measure → iterate → scale
• Report results to leadership with clear insights and recommendations
• Build PLG Infrastructure (30%)
• Campaign Operations:
• Build and maintain the PLG campaign playbook
• Create reusable templates for emails, banners, dev handoffs, retrospectives
• Establish processes for campaign planning, execution, and measurement
• Set up dashboards to track campaign health metrics
• Cross-Functional Collaboration:
• Partner with product and engineering to build in-product components
• Work with design on campaign creative (emails, banners, modals)
• Collaborate with product on identifying campaign opportunities
• Align with data team on segmentation logic and tracking
• Strategic Growth Initiatives (10%)
• Growth Experimentation:
• Identify new campaign opportunities from product data
• Test new channels
• Experiment with growth loops and viral mechanics
• Scale what works, kill what doesn't
• Voice of Customer:
• Analyze user feedback from campaigns (replies, support tickets)
• Surface insights to product team on friction points
• Inform product roadmap with campaign learnings.

Product Engineer – Growth

Product Marketing Manager – Product-Led Growth