Weaviate

Product Marketing

• Own PLG Campaign Execution (60%)
• Design & Execute Multi-Channel Campaigns:
• Plan and execute monthly PLG campaigns targeting specific user segments
• Own multi-channel campaigns end-to-end from rollout to analysis
• Collaborate with engineering to launch in-app banners, modals, and notifications
• A/B test messaging, timing, and channels to optimize performance
• Data-Driven Segmentation:
• Work with data team to identify high-value user segments
• Write segmentation criteria based on product behavior
• Build and maintain custom messaging lists
• Validate segment quality and iterate based on results
• Measure & Iterate:
• Track campaign performance: open rates, click rates, conversions, primary metrics
• Run retrospectives after each campaign to identify learnings
• Build a continuous optimization loop: test → measure → iterate → scale
• Report results to leadership with clear insights and recommendations
• Build PLG Infrastructure (30%)
• Campaign Operations:
• Build and maintain the PLG campaign playbook
• Create reusable templates for emails, banners, dev handoffs, retrospectives
• Establish processes for campaign planning, execution, and measurement
• Set up dashboards to track campaign health metrics
• Cross-Functional Collaboration:
• Partner with product and engineering to build in-product components
• Work with design on campaign creative (emails, banners, modals)
• Collaborate with product on identifying campaign opportunities
• Align with data team on segmentation logic and tracking
• Strategic Growth Initiatives (10%)
• Growth Experimentation:
• Identify new campaign opportunities from product data
• Test new channels
• Experiment with growth loops and viral mechanics
• Scale what works, kill what doesn't
• Voice of Customer:
• Analyze user feedback from campaigns (replies, support tickets)
• Surface insights to product team on friction points
• Inform product roadmap with campaign learnings.

Product Marketing Manager – Product-Led Growth

Account Executive

• Manage the end-to-end sales process - from initial outreach and lead qualification to complex contract negotiations and closing.
• Develop and execute a strategic plan to penetrate key industries (Finance, E-commerce, Healthcare, etc.) within the EMEA region.
• Conduct deep discovery to understand prospect pain points and demonstrate how Weaviate’s vector search and AI features provide a competitive edge.
• Work closely with our Developer Relations and Marketing teams to leverage our massive open-source community as a source of enterprise opportunities.
• Maintain accurate forecasts and CRM records (Salesforce/HubSpot) to ensure predictable revenue growth.

Enterprise Account Executive – US East

• Full Sales Lifecycle: Manage the end-to-end sales process - from initial outreach and lead qualification to complex contract negotiations and closing.
• Territory Strategy: Develop and execute a strategic plan to penetrate key industries (Finance, E-commerce, Healthcare, etc.) within the EMEA region.
• Solution Selling: Conduct deep discovery to understand prospect pain points and demonstrate how Weaviate’s vector search and AI features provide a competitive edge.
• Community Engagement: Work closely with our Developer Relations and Marketing teams to leverage our massive open-source community as a source of enterprise opportunities.
• Pipeline Management: Maintain accurate forecasts and CRM records (Salesforce/HubSpot) to ensure predictable revenue growth.

Product Marketing Manager – Product-Led Growth

Enterprise Account Executive – US East

Enterprise Account Executive – US West